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  • Report Now Tech: Product Lifecycle Management, Q3 2019

    Forrester's Overview Of 17 Product Lifecycle Management Providers
    August 29, 2019 | George Lawrie

    You can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...

  • Report Now Tech: Enterprise Health Clouds, Q2 2019

    Forrester's Overview Of 29 Enterprise Health Cloud Providers
    May 21, 2019 | Jeff Becker

    You can use enterprise health clouds to reduce infrastructure costs, create a 360-degree view of the consumer, and deploy compelling new high-touch engagement solutions. But to realize these...

  • Report Now Tech: Cross-Channel Campaign Management, Q2 2019

    Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
    May 17, 2019 | Rusty Warner

    B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

  • Report Data Warehouse Automation Platforms Help Close The Data-To-Insight Gap

    Seven DWA Vendors Bring Agility To The Entire BI/Analytics Development Life Cycle
    April 24, 2019 | Boris Evelson, Elizabeth Cullen

    Self-service business intelligence (BI), analytics, and data preparation platforms only partially support Agile development of BI applications. Parts of the process, like data modeling, still...

  • Report The Forrester Wave™: Real-Time Interaction Management, Q1 2019

    The 12 Providers That Matter Most And How They Stack Up
    February 27, 2019 | Rusty Warner

    In our 33-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems,...

  • Report Now Tech: Real-Time Interaction Management, Q1 2019

    Forrester's Overview Of 42 RTIM Providers
    January 11, 2019 | Rusty Warner

    B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

  • Report The Forrester Wave™: CRM Suites, Q4 2018

    The 11 Providers That Matter Most And How They Stack Up
    October 22, 2018 | Kate Leggett

    In our 33-criterion evaluation of CRM suite providers, we identified the 11 most significant ones — Aptean, bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP,...

  • Report Use Apps Ecosystems: Advance Transformation

    Leverage Retail Apps Ecosystems To Accelerate Transformation
    October 15, 2018 | George Lawrie

    We've all heard about microservices and the flexibility they confer in reconfiguring business processes. But how might you orchestrate all the services and parties for a back-to-back order that you...

  • Report Vendor Landscape: B2B Business Networks, 2017 To 2018

    Leaders Exploit Scope And Scale, While Competitors Push Collaboration And Specialization
    November 15, 2017 | Andrew Bartels

    Business networks play a key role in the age of the (business) customer, underpinning B2B eCommerce; connecting buyers and suppliers to exchange purchase orders (POs), invoices, and supply chain...

  • Report Vendor Landscape: Marketing Resource Management

    Leverage MRM To Drive Customer-Obsessed Marketing Operations
    October 20, 2017 | Rusty Warner

    B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...

  • Report The Forrester Wave™: Retail Planning, Q3 2017

    The Top Nine Companies In The Retail Planning Marketplace And How They Stack Up
    September 18, 2017 | George Lawrie

    In our 28-criteria evaluation of retail planning providers, we identified the nine most significant ones, 7thonline, JDA Software, JustEnough, Infor, Oracle, RELEX Solutions, SAP, SAS, and TXT...