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  • Report Now Tech: Customer Analytics Technologies, Q1 2020

    Forrester's Overview Of 33 Customer Analytics Providers
    March 25, 2020 | Brandon Purcell

    You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

  • Report The Forrester Wave™: Data Management For Analytics, Q1 2020

    The 14 Providers That Matter Most And How They Stack Up
    February 12, 2020 | Noel Yuhanna

    In our 25-criterion evaluation of data management for analytics (DMA) providers, we identified the 14 most significant ones — Amazon Web Services (AWS), Cloudera, Google, Hewlett Packard Enterprise...

  • Report The Forrester Tech Tide™: Data Management, Q1 2020

    Intermediate Level: Data Practices For Insights-Driven Businesses
    January 23, 2020 | Noel Yuhanna

    Data management is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in data management, companies are evaluating and adopting a...

  • Report Now Tech: Insights Service Providers, Q1 2020

    Forrester's Overview Of 38 Insights Service Providers
    January 13, 2020 | Jennifer Belissent, PhD

    You can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...

  • Report Now Tech: Data Management For Analytics, Q4 2019

    Forrester's Overview Of 25 Data Management For Analytics Providers
    December 23, 2019 | Noel Yuhanna

    You can use data management for analytics to automate data ingestion, integration, and transformation for analytics; become more productive; and accelerate new and emerging business insights. But...

  • Report All Enterprises Need (Computer) Vision

    AI Advancements Drive Valuable Use Cases As Far As The Eye Can See
    June 14, 2019 | Kjell Carlsson, PhD

    Enterprises of all stripes are implementing new computer vision solutions to drive growth and operational efficiencies across a host of use cases, ranging from marketing to manufacturing. And, if...

  • Report Now Tech: IoT Data Management Solutions, Q2 2019

    Forrester's Overview Of 22 IoT Data Management Solution Providers
    June 6, 2019 | Noel Yuhanna, Michele Goetz

    You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize...

  • Report The Forrester Wave™: Cloud Data Warehouse, Q4 2018

    The 14 Providers That Matter Most And How They Stack Up
    October 29, 2018 | Noel Yuhanna

    Cloud data warehouse (CDW) deployments are on the rise as firms look at lowering costs, supporting new accelerated insights, and simplifying data management. In our 25-criterion evaluation of CDW...

  • Report Now Tech: Hadoop/Spark Platforms, Q3 2018

    Forrester's Overview Of 18 Hadoop/Spark Platform Providers
    July 20, 2018 | Noel Yuhanna, Mike Gualtieri

    You can use Hadoop/Spark (HARK) platforms to access open source innovation, become significantly more productive, and foster collaboration. But to access these benefits, you'll first have to select...

  • Report The Forrester Wave™: Customer Analytics Solutions, Q2 2018

    The Nine Providers That Matter Most And How They Stack Up
    June 11, 2018 | Brandon Purcell

    In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata —...