2 results for "marketing and live events" in Reports
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  • Report The Customer-Journey-Centric Firm

    How Leading Organizations Are Transforming Toward Journey Centricity
    November 13, 2017 | Joana van den Brink-Quintanilha

    Firms aspire to the benefits of a customer journey focus but struggle to achieve them because of obstacles in four realms: approach, ownership, tools, and culture. Some companies, though, have...

  • Report The Journey Analytics Road Map: From Start To Scale

    Reap The Rewards Of A Data-Driven Approach To Understanding Customer Journeys
    July 11, 2017 | Joana van den Brink-Quintanilha, Alex Causey

    Companies transforming to become customer-obsessed are using journey analytics as a catalyst to help them become customer-led, insights-driven, fast, and connected. But many fall into one of three...

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