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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Forrester Wave™: Digital Intelligence Platforms, Q4 2019

    The Nine Providers That Matter Most And How They Stack Up
    November 6, 2019 | James McCormick

    In our 23-criterion evaluation of digital intelligence platform providers, we identified the nine most significant ones — Acoustic, Adobe, Cxense, Evergage, Google, Mixpanel, Oracle, SAS, and...

  • Report B2B Insights Deep Dive: Use AI To Drive Engagement

    A Pragmatic Guide To Using AI To Nurture Two-Way Conversations With B2B Audiences
    August 8, 2019 | Allison Snow, Emily Miller

    Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

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