17 results in Reports
 
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  • Report The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019

    Tools And Technology: The Enterprise Marketing Technology Playbook
    September 25, 2019 | Joe Stanhope

    In our 40-criterion evaluation of enterprise marketing software suites (EMSSes), we identified the seven most significant ones — Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta — and...

  • Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019

    The Seven Providers That Matter Most And How They Stack Up
    September 25, 2019 | Rusty Warner

    In our 40-criterion evaluation of cross-channel campaign management (CCCM) providers that package their CCCM solutions as modules within larger enterprise marketing software suites (EMSSes), we...

  • Report The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019

    The 13 Providers That Matter Most And How They Stack Up
    June 17, 2019 | Steven Casey

    In Forrester's evaluation of the emerging market for B2B customer data platforms (CDPs), we identified the 13 most significant providers in the category — Arm Treasure Data, BlueVenn, CaliberMind,...

  • Report The Forrester New Wave™: Sales Social Engagement Tools, Q2 2019

    The Eight Providers That Matter Most And How They Stack Up
    April 18, 2019 | Mary Shea

    In Forrester's evaluation of the emerging market for sales social engagement tools, we identified the eight most significant providers in the category — Dynamic Signal, EveryoneSocial, Facelift...

  • Report The Forrester Wave™: B2B Customer Analytics, Q1 2019

    The Six Providers That Matter Most And How They Stack Up
    March 11, 2019 | Allison Snow

    In our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and...

  • Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019

    Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping
    February 25, 2019 | Brendan Miller, Jennifer Wise

    Mobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...

  • Report The Forrester Wave™: Sales Performance Management Solutions, Q1 2019

    The Eight Providers That Matter Most And How They Stack Up
    January 18, 2019 | Mary Shea

    In our 35-criterion evaluation of sales performance management (SPM) providers, we identified the eight most significant ones — Anaplan, beqom, IBM, NICE, Optymyze, Oracle, SAP, and Xactly — and...

  • Report The Forrester New Wave™: SaaS Marketplaces, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up
    December 6, 2018 | Liz Herbert

    In Forrester's evaluation of the emerging market for software-as-a-service (SaaS) marketplaces, we identified the eight most significant providers in the category — Adobe, ADP, Alibaba, Amazon Web...

  • Report The Forrester Wave™: Partner Relationship Management, Q4 2018

    The 12 Providers That Matter Most And How They Stack Up
    October 31, 2018 | Jay McBain

    In our 26-criteria evaluation of partner relationship management (PRM) providers, we identified the 12 most significant ones — Allbound, Channeltivity, ChannelXperts, Impartner, Magentrix,...

  • Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018

    Leading Retailers Are Raising The Bar On Functionality And User Experience
    October 23, 2018 | Michelle Beeson, Alex Causey

    As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...

  • Report The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

    The Six Providers That Matter Most And How They Stack Up
    October 15, 2018 | Lori Wizdo

    In our 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm'online, Marketo, Oracle, Salesforce, and SAP —...

  • Report The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018

    The 12 Providers That Matter Most And How They Stack Up
    September 24, 2018 | Mary Shea

    In our 33-criteria evaluation of sales enablement automation platform providers, we identified the 12 most significant ones — Accent Technologies, Bigtincan, Brainshark, ClearSlide, ClientPoint,...

  • Report The Forrester Wave™: B2B Marketing Data Providers, Q3 2018

    The 12 Providers That Matter Most And How They Stack Up
    September 24, 2018 | Steven Casey

    In our 21-criteria evaluation of B2B marketing data providers, we identified the 12 most significant ones — Bombora, DataFox, DiscoverOrg, Dun & Bradstreet, Infogroup, InsideView, Leadspace, Orb...

  • Report The Forrester Wave™: B2B Commerce Suites, Q3 2018

    The 12 Providers That Matter Most And How They Stack Up
    September 13, 2018 | John Bruno, Bruce Eppinger

    In our 33-criterion evaluation of B2B Commerce Suites providers, we identified the 12 most significant ones — Apttus, Episerver, Handshake, IBM, Insite Software, Intershop, Magento, Oracle,...

  • Report The Forrester New Wave™: ABM Platforms, Q2 2018

    The 14 Providers That Matter Most And How They Stack Up
    May 31, 2018 | Steven Casey

    In Forrester's evaluation of the emerging market for account-based marketing (ABM) platforms, we identified the 14 most significant providers — 6sense, Demandbase, Engagio, Jabmo, Lattice Engines,...

  • Report The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018

    The 15 Providers That Matter Most And How They Stack Up
    April 25, 2018 | Jay McBain

    In our 25-criteria evaluation of through-channel marketing automation (TCMA) providers, we identified the 15 most significant ones — Ansira, Aprimo (Revenew), Averetek, BrandMaker, BrandMuscle,...

  • Report The Forrester Wave™: Operational Intelligence For B2B Integration, Q1 2018

    The Eight Vendors That Matter Most And How They Stack Up
    January 17, 2018 | Henry Peyret

    In our 28-criteria evaluation of providers of operational intelligence (OI) for B2B integration, we identified the eight most significant ones — Axway, Cleo, Dell Boomi, IBM, Liaison Technologies,...