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  • Bobby Cameron

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  • Report Reset Technology Governance To Innovate And Drive Value

    Beginner Level: Tech Governance Practices For IT Transformation
    February 26, 2020 | Bobby Cameron

    To innovate with technology in the service of customer obsession, tech leaders must develop a solid foundation for technology governance. Technology governance — the policies, frameworks, and...

  • Report Gauge Your IT Maturity To Chart Your Transformational Technology Course

    Assessment: The IT Transformation Playbook
    February 20, 2020 | Bobby Cameron

    The age of the customer sets the context for technology-based transformation. But what specific steps will help you harness customer insights and technology-driven innovation to win, serve, and...

  • Report Adopt Agile, End-To-End Technology Governance

    Intermediate Level: Tech Governance Practices For IT Transformation
    January 30, 2020 | Bobby Cameron

    Firms require Agile, end-to-end tech governance to meet the needs of an ever-changing business model. This new governance model must focus on speed, responsiveness, business value delivery, and...

  • Report Connect Business And Technology Governance To Unlock Innovation

    Advanced Level: Use Advanced Tech Governance Practices To Create Value Across The Ecosystem
    January 29, 2020 | Bobby Cameron

    Governance processes for firms in the advanced phase of IT transformation must integrate tech governance with overall business governance for funding, risk management, and metrics. Technology is...

  • Report How To Successfully Structure Innovation Business Cases

    November 25, 2019 | Bobby Cameron, James Staten

    A lot of companies today misuse business cases when it comes to innovation. They slow down the process and as a result limit the potential for disruptive innovation. Therefore, it’s critical for...

  • Report Predictions 2020: CIO

    Uncertainty Will Create Opportunity For CIO Leadership In 2020

    Economic uncertainty unfolded in 2019 on the back of the already accelerating pace of technology-fueled disruption. As a result, it has become even more important and difficult to anticipate the...

  • Report Dare To Disrupt With Technology-Driven Innovation

    Lead With Technology To Create Explosive 4x Returns

    Most firms use traditional innovation methods to meet their business goals. As a result, they get nondifferentiated offerings and average results. CIOs and other business leaders should read this...

  • Report Beyond Agility — Adaptive Enterprises Hold The Winning Hand

    Adaptive Enterprises Win At Customer Obsession, Growing Three Times Their Industries' Averages
    May 7, 2019 | Brian Hopkins, Bobby Cameron

    Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between...

  • Report Understand Four Key Factors To Define Your Future Adaptive Ops Model

    Poorly Designed IT Operating Models Are The Primary Cause Of Failed Business Transformations
    March 4, 2019 | Gordon Barnett, Bobby Cameron

    The quest for customer obsession is arduous — littered with obstacles that impede progress. Those firms that have obtained the highest levels of customer obsession have done so by adopting a...

  • Report The State Of IT Maturity, 2018

    The Benchmark Report In The IT Transformation Playbook
    February 25, 2019 | Bobby Cameron

    Forrester surveyed nearly 10,000 global business and technology decision makers to better understand what mature technology leaders are doing to meet their firms' customer-obsessed business needs....

  • Report Real-Time Is The Next Evolution In CX Success

    Build Real-Time Capabilities That Allow Your Business To Move At The Customer's Speed
    December 17, 2018 | Bobby Cameron

    Companies striving to be customer-obsessed are running into customer experience (CX) roadblocks. Customer Experience Index (CX Index™) scores are not improving; instead, Forrester finds them to be...

  • Report Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

    Most Firms Should Drive Repeatable Innovation With Business Strategy
    July 12, 2018 | Bobby Cameron

    The most advanced digital businesses, like Kaiser Permanente, become agile platforms for business innovation — rapidly creating and delivering new business value. These customer-obsessed firms use...

  • Report Startups Can Jumpstart Your Innovation

    Leading Consultancies Have Ecosystems Of Startups That CIOs Can Leverage
    April 30, 2018 | Bobby Cameron

    The age of the customer is driving the age of innovation as companies work to deliver the experience, products, and services that their customers desire. Delivering innovative approaches can be...