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  • George Lawrie
  • Application Development & Delivery

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  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report Now Tech: Product Lifecycle Management, Q3 2019

    Forrester's Overview Of 17 Product Lifecycle Management Providers
    August 29, 2019 | George Lawrie

    You can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...

  • Report Now Tech: Pricing And Promotion, Q3 2019

    Forrester's Overview Of 23 Pricing And Promotion Providers
    July 15, 2019 | George Lawrie

    You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...

  • Report Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

    Get The Most Out Of Trade Investment With Modern Syndicated Data
    July 11, 2019 | George Lawrie

    In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG...

  • Report Create A Modern Software Strategy With AI-Driven Platforms And Their Ecosystems

    Vision: The SaaS Transformation Playbook

    Application development and delivery (AD&D) executives struggle to achieve speed and innovation while managing cost and risk. We recommend a "Goldilocks" approach to business applications strategy...

  • Report The Future Of Department Stores: AD&D Imperatives

    The Crucial Role Of AD&D Pros To Help Department Stores Thrive In The Age Of The Customer
    March 4, 2019 | George Lawrie

    All retailers are trying to navigate the gap between profits, dividends, and technology-mediated relevance to customers. But department stores face special challenges — and a seemingly intractable...

  • Report Five Essential Components Of Great SaaS Governance To Balance Agility And Risk

    Management: The SaaS Transformation Playbook
    January 24, 2019 | George Lawrie, Liz Herbert

    Software-as-a-service (SaaS) solutions foster a faster, more agile approach to application deployment — a necessity for digital business. SaaS is a major component of any digital transformation...

  • Report Ten Key Strategies For Pivoting Enterprise Applications To SaaS

    Strategy: The SaaS Transformation Playbook
    December 20, 2018 | George Lawrie

    Using a software-as-a-service (SaaS) model, enterprises can focus on business outcomes instead of working around technology limitations. SaaS clients enjoy faster, more flexible deployment and more...

  • Report Use Apps Ecosystems: Advance Transformation

    Leverage Retail Apps Ecosystems To Accelerate Transformation
    October 15, 2018 | George Lawrie

    We've all heard about microservices and the flexibility they confer in reconfiguring business processes. But how might you orchestrate all the services and parties for a back-to-back order that you...

  • Report Now Tech: Integrated Business Planning, Q2 2018

    Forrester's Overview Of 15 Integrated Business Planning Providers
    April 13, 2018 | George Lawrie

    Digital businesses can use integrated business planning (IBP) to align strategic, operational, and financial plans to improve business performance, drive superior customer service from the same...

  • Report Retail Technology Investment Plans 2018

    Retail Highlights From The Business And Technology Services Survey 2017
    March 26, 2018 | George Lawrie

    As brands and retailers prepare to meet the challenge of 2018, application development and delivery (AD&D) professionals must consider their applications road map in the light of the capabilities...

  • Report Case Study: Shop Direct Masters Personalization At Scale

    The Journey From A Catalog Business To A Pure-Play Online Retailer
    February 23, 2018 | George Lawrie

    This report documents for application development and delivery (AD&D) professionals the way in which Shop Direct deployed personalized content at each customer journey touchpoint to drive traffic,...

  • Report The Three Rs Of Retail Robotics

    Use Robots To Increase The Human Touch In Retail
    February 20, 2018 | George Lawrie

    There's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer...

  • Report Use Product Data Feeds To Increase Online Sales

    How Brands Should Optimize Product Data That Drives Traffic And Conversion
    January 26, 2018 | George Lawrie

    Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

  • Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...