Charts & Figures
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Media, Retail, And Telecom Are The Largest DMP Users
February 15, 2019
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Forecast: Global Data Management Platform Market, 2018 To 2023
February 15, 2019
Search Results
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Webinar Get Control Over Your Bots With Forrester’s Automation Framework
Wednesday, April 3, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Chris Gardner, Craig Le ClairEvery organization has automation, and its impact on winning, serving, and retaining customers is unquestionable. However, it can be difficult to align islands of automation and rationalize your...
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Workshop Maximize Briefing Impact
A Workshop for Analyst Relations Professionals
At one end of the briefings spectrum lies a vendor imparting information which the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engineering its way...
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Webinar Customer Engagement Marketing: How To Turn Loyal Customers Into Advocates
Thursday, March 21, 2019, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Laura Ramos, Matthew CamusoCustomer stories and word of mouth are among the most powerful tools available to B2B marketers. From recognizable company logos to in-depth case studies, customers provide crucial evidence that...
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Webinar Use A Market And Competitive Intelligence (M&CI) Solution To Drive More Actions And Outcomes
Thursday, March 21, 2019, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Cinny Little, Elizabeth CullenMost firms have M&CI capabilities, but many struggle to align insights from information and data with stakeholders’ decisions for actions that improve business outcomes. This webinar...
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Webinar The Employee Experience Index: Your New Diagnostic Tool For Understanding How To Make Employees Productive, Happy Warriors
Monday, March 18, 2019, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | David K. Johnson, Samuel SternMost firms ignore the underlying causes of a good employee experience. The employee engagement surveys at most firms can’t help you diagnose the root causes of good or bad employee...
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Workshop Maximize Briefing Impact
A Workshop For Analyst Relations Professionals
At one end of the briefings spectrum lies a vendor imparting information which the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engineering its way...
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Webinar Forrester's Predictions For The Technology Channel In 2019
Thursday, March 14, 2019, 1:00 p.m.-1:40 p.m. Eastern time (17:00-17:40 GMT) | Jay McBainWe have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Explore six major trends shaping indirect sales channels and strategy over the next...
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Workshop Maximize Briefing Impact
A Workshop For Analyst Relations Professionals
At one end of the briefings spectrum lies a vendor imparting information which the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engineering its way...
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Webinar Review Your Oracle Applications Strategy And Renegotiate Your Relationship
Wednesday, March 13, 2019, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Duncan JonesThis webinar provides important insight on this technology giant to help clients reassess Oracle’s role in their business applications strategies. We discuss some of Oracle applications'...
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Webinar Upgrade Your Enterprise Business Intelligence To Systems Of Insight With The Latest Technologies And Best Practices
Tuesday, March 12, 2019, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Boris EvelsonMost modern enterprises are data-driven — they get signals derived from data. The next generation of maturity — insights-driven business — requires that enterprises also turn...
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Webinar Augmented Reality And Virtual Reality In Industry: Good For More Than Just Training
Monday, March 11, 2019, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Paul MillerAugmented Reality, Mixed Reality, and Virtual Reality (collectively referred to as Extended Reality) are making their way into industrial environments. But there is a disconnect between all the...
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Webinar How To Drive Revenue Growth And Profitability Through Effective Digital Transformation
Thursday, March 7, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Nigel FenwickEffective digital transformation is much more than a series of tactical digital projects designed to improve customer experience and employee productivity. And it’s way more than simply...
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Webinar Use An Enterprise Architecture Management Suite To Drive Value From Your Core Assets
Thursday, March 7, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Gordon BarnettDigital and customer-obsession transformations have driven enterprise architecture (EA) pros to redefine their role within their organization. To succeed, EA pros need the right tooling....
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Webinar Modernize Customer Research To Up-Level Your Customer Experiences
Wednesday, March 6, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Kelly PriceResearch is a requisite for creating great customer experiences, but many firms struggle to effectively integrate meaningful insights into the way they make decisions. This webinar outlines...
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Webinar Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance
Tuesday, March 5, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Diego Lo GiudiceDigital acceleration can't happen without better-quality software, and software testing matters more than ever for quality at speed. However, test automation lags, and growing complexity everywhere...
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Webinar Implementing Enterprise AI Without Getting Fired: Seven Must-Dos
Monday, March 4, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mike GualtieriAI is real. It will dominate enterprise innovation for years to come. The use cases are sweeping and include automated decisions, hyperpersonalized customer experiences, streamlined processes,...
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Webinar Use Insights About The Banking Platform Software Market To Make Informed Selection Decisions
Thursday, February 28, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jost HoppermannForrester invited vendors of globally deployed banking platforms (including core banking) to participate in a survey on their 2018 deals; and 36 vendors accepted the invitation. The webinar...
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Webinar How To Measure Social Marketing Programs
Wednesday, February 27, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jessica LiuB2C marketers want to count something — anything — to quantify the value of their social marketing programs. But 52% of marketers Forrester surveyed state that they have...
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Webinar The State Of Unified Endpoint Management: Insights From The Forrester Wave™
Tuesday, February 26, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Andrew HewittProviding a great technology experience for employees requires anytime, anywhere access to task-critical information on whatever device or application they prefer. But how do you ensure a...
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Webinar Digital Transformation Snakes And Ladders: Lessons For Success
Tuesday, February 26, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Nigel FenwickDigital business transformation is hard. Many efforts fail to deliver. Yet firms will invest billions of dollars into business transformations around the world in 2019. Are there tactics you...
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Webinar The Perils And Pitfalls Of IoT Pricing, From Subscription To Outcome
Wednesday, February 20, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Paul Miller, Michele PelinoIn internet-of-things (IoT) projects, everyone is getting terribly excited about outcome- and value-based pricing. Or at least they seem to be, until they get bogged down in the complexity of...
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Report Forrester Analytics: Adtech (Data Management Platforms) Forecast, 2018 To 2023 (Global)
ForecastView Document
Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the global DMP market to...
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Report Quantifying The Business Value Of SaaS
Business Case: The SaaS Transformation Playbook
Software-as-a-service (SaaS) continues to grow in popularity across every type of enterprise application. And SaaS purchases can be both expensive and mission-critical — putting more pressure on...
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Report How To Build A VoC Program In Healthcare
Voice of the customer (VoC) programs require structure and follow-through to be effective at driving customer experience (CX) improvements. To drive success, healthcare organizations (HCOs) must be...
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Report Prepare For Blockchain's Impact On The Telecommunications Sector
Distributed Ledger Technology Offers The Potential For New Services And Efficiencies For Telcos And Their Customers
February 15, 2019 | Dan BielerThe telecommunications sector has been slow to embrace the opportunities of distributed ledger technology, AKA blockchain. This follower approach is risky: The emerging virtualization of network...