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• Webinar Get Control Over Your Bots With Forrester’s Automation Framework

  Wednesday, April 3, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Chris Gardner, Craig Le Clair

  Every organization has automation, and its impact on winning, serving, and retaining customers is unquestionable. However, it can be difficult to align islands of automation and rationalize your...

• Workshop Maximize Briefing Impact

  A Workshop for Analyst Relations Professionals

  March 26, 2019 | London | Kevin Lucas

  At one end of the briefings spectrum lies a vendor imparting information which the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engineering its way...

• Webinar Customer Engagement Marketing: How To Turn Loyal Customers Into Advocates

  Thursday, March 21, 2019, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Laura Ramos, Matthew Camuso

  Customer stories and word of mouth are among the most powerful tools available to B2B marketers. From recognizable company logos to in-depth case studies, customers provide crucial evidence that...

• Webinar Use A Market And Competitive Intelligence (M&CI) Solution To Drive More Actions And Outcomes

  Thursday, March 21, 2019, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Cinny Little, Elizabeth Cullen

  Most firms have M&CI capabilities, but many struggle to align insights from information and data with stakeholders’ decisions for actions that improve business outcomes. This webinar...

• Webinar The Employee Experience Index: Your New Diagnostic Tool For Understanding How To Make Employees Productive, Happy Warriors

  Monday, March 18, 2019, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | David K. Johnson, Samuel Stern

  Most firms ignore the underlying causes of a good employee experience. The employee engagement surveys at most firms can’t help you diagnose the root causes of good or bad employee...

• Workshop Maximize Briefing Impact

  A Workshop For Analyst Relations Professionals

  March 18, 2019 | Cambridge, MA | Kevin Lucas

  At one end of the briefings spectrum lies a vendor imparting information which the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engineering its way...

• Webinar Forrester's Predictions For The Technology Channel In 2019

  Thursday, March 14, 2019, 1:00 p.m.-1:40 p.m. Eastern time (17:00-17:40 GMT) | Jay McBain

  We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Explore six major trends shaping indirect sales channels and strategy over the next...

• Workshop Maximize Briefing Impact

  A Workshop For Analyst Relations Professionals

  March 14, 2019 | San Francisco, CA | Kevin Lucas, Trisha Mirel

  At one end of the briefings spectrum lies a vendor imparting information which the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engineering its way...

• Webinar Review Your Oracle Applications Strategy And Renegotiate Your Relationship

  Wednesday, March 13, 2019, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Duncan Jones

  This webinar provides important insight on this technology giant to help clients reassess Oracle’s role in their business applications strategies. We discuss some of Oracle applications'...

• Webinar Upgrade Your Enterprise Business Intelligence To Systems Of Insight With The Latest Technologies And Best Practices

  Tuesday, March 12, 2019, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Boris Evelson

  Most modern enterprises are data-driven — they get signals derived from data. The next generation of maturity — insights-driven business — requires that enterprises also turn...

• Webinar Augmented Reality And Virtual Reality In Industry: Good For More Than Just Training

  Monday, March 11, 2019, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Paul Miller

  Augmented Reality, Mixed Reality, and Virtual Reality (collectively referred to as Extended Reality) are making their way into industrial environments. But there is a disconnect between all the...

• Webinar How To Drive Revenue Growth And Profitability Through Effective Digital Transformation

  Thursday, March 7, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Nigel Fenwick

  Effective digital transformation is much more than a series of tactical digital projects designed to improve customer experience and employee productivity. And it’s way more than simply...

• Webinar Use An Enterprise Architecture Management Suite To Drive Value From Your Core Assets

  Thursday, March 7, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Gordon Barnett

  Digital and customer-obsession transformations have driven enterprise architecture (EA) pros to redefine their role within their organization. To succeed, EA pros need the right tooling....

• Webinar Modernize Customer Research To Up-Level Your Customer Experiences

  Wednesday, March 6, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Kelly Price

  Research is a requisite for creating great customer experiences, but many firms struggle to effectively integrate meaningful insights into the way they make decisions. This webinar outlines...

• Webinar Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance

  Tuesday, March 5, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Diego Lo Giudice

  Digital acceleration can't happen without better-quality software, and software testing matters more than ever for quality at speed. However, test automation lags, and growing complexity everywhere...

• Webinar Implementing Enterprise AI Without Getting Fired: Seven Must-Dos

  Monday, March 4, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mike Gualtieri

  AI is real. It will dominate enterprise innovation for years to come. The use cases are sweeping and include automated decisions, hyperpersonalized customer experiences, streamlined processes,...

• Webinar Use Insights About The Banking Platform Software Market To Make Informed Selection Decisions

  Thursday, February 28, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jost Hoppermann

  Forrester invited vendors of globally deployed banking platforms (including core banking) to participate in a survey on their 2018 deals; and 36 vendors accepted the invitation. The webinar...

• Webinar How To Measure Social Marketing Programs

  Wednesday, February 27, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jessica Liu

  B2C marketers want to count something — anything — to quantify the value of their social marketing programs. But 52% of marketers Forrester surveyed state that they have...

• Webinar The State Of Unified Endpoint Management: Insights From The Forrester Wave™

  Tuesday, February 26, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Andrew Hewitt

  Providing a great technology experience for employees requires anytime, anywhere access to task-critical information on whatever device or application they prefer. But how do you ensure a...

• Webinar Digital Transformation Snakes And Ladders: Lessons For Success

  Tuesday, February 26, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Nigel Fenwick

  Digital business transformation is hard. Many efforts fail to deliver. Yet firms will invest billions of dollars into business transformations around the world in 2019. Are there tactics you...

• Webinar The Perils And Pitfalls Of IoT Pricing, From Subscription To Outcome

  Wednesday, February 20, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Paul Miller, Michele Pelino

  In internet-of-things (IoT) projects, everyone is getting terribly excited about outcome- and value-based pricing. Or at least they seem to be, until they get bogged down in the complexity of...

• Report Forrester Analytics: Adtech (Data Management Platforms) Forecast, 2018 To 2023 (Global)

  ForecastView Document

  February 15, 2019 | Jennifer Adams, Tina Moffett

  Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the global DMP market to...

• Report Quantifying The Business Value Of SaaS

  Business Case: The SaaS Transformation Playbook

  February 15, 2019 | Liz Herbert, Adam Schlegel

  Software-as-a-service (SaaS) continues to grow in popularity across every type of enterprise application. And SaaS purchases can be both expensive and mission-critical — putting more pressure on...

• Report How To Build A VoC Program In Healthcare

  February 15, 2019 | Faith Adams, Arielle Trzcinski

  Voice of the customer (VoC) programs require structure and follow-through to be effective at driving customer experience (CX) improvements. To drive success, healthcare organizations (HCOs) must be...

• Report Prepare For Blockchain's Impact On The Telecommunications Sector

  Distributed Ledger Technology Offers The Potential For New Services And Efficiencies For Telcos And Their Customers

  February 15, 2019 | Dan Bieler

  The telecommunications sector has been slow to embrace the opportunities of distributed ledger technology, AKA blockchain. This follower approach is risky: The emerging virtualization of network...