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  • Andrew Bartels
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  • Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • Report Redefine IBM's Role In Your BT Strategy

    IBM Is A Great BT Partner If You Have Complexity Of Systems Or Complexity Of Tech Requirements
    February 9, 2016 | Andrew Bartels

    IBM is a major player in the enterprise technology landscape. Like most large tech vendors, it is navigating the transition from information technology (IT) that underpins business operations to...

  • Report Asia Pacific Tech Market Outlook For 2016 To 2017

    Moderate Regional Growth, With Wide Divergences Between Major Countries
    February 3, 2016 | Andrew Bartels, Frederic Giron

    CIOs in the Asia Pacific (APAC) region face a wide range of tech market outlooks, depending on which countries they operate in and what tech products and services they intend to buy in 2016 and...

  • Report 2016 Tech Budget Benchmarks

    What You Need To Know About What Your Industry Peers Are Spending On Business And Information Technologies
    January 21, 2016 | Andrew Bartels

    Every year, CIOs look for tech budget benchmarks to defend tech spending levels to business partners and to help determine where their firm may be overspending or underspending on technology. In...

  • Report The Global Tech Market Outlook For 2016 To 2017

    The Five Themes That Will Define Tech Spending In The Next Two Years
    January 5, 2016 | Andrew Bartels

    With CIOs returning to work after their New Year's Eve celebrations, it is time to get back to the serious business of reviewing their 2016 tech spending plans and starting to think about what...

  • Report 2015 To 2016 Tech Market Outlook For European Countries

    Better Growth Outside The Eurozone Than Within
    October 9, 2015 | Andrew Bartels

    Will Europe's modest economic expansion strengthen or go into reverse? Will China's economic slowdown and the ongoing geopolitical conflict with Russia put a dent into European exports? What will...

  • Report 2015 To 2016 Latin American Tech Market Update

    Troubles In Brazil, Argentina, And Venezuela Offset Better Tech Growth In Chile, Colombia, And Mexico
    September 14, 2015 | Andrew Bartels

    Economic struggles and slower growth in the six major countries are contributing to a slow patch in Latin America's tech market growth, with 3.3% in 2015. By 2016, positive fundamentals such as...

  • Report Vendor Landscape: B2B Business Networks

    Supplier Networks And EDI-Based Networks Start To Evolve To Support Supplier-Buyer Collaboration
    September 14, 2015 | Andrew Bartels

    Effective document exchange is critical for B2B commerce and thus a key piece of the business technology (BT) agenda for winning, serving, and retaining customers. CIOs have three options for...

  • Report The Midyear Global Tech Market Outlook For 2015 To 2016

    Moderate Growth In Local Currencies Led By The BT Agenda, But A Decline In US Dollars
    August 31, 2015 | Andrew Bartels

    At the midyear point in 2015, CIOs in most countries are operating in tech markets with moderate growth of around 4% in local currencies, a bit weaker than what we projected in January 2015....

  • Report European Tech Market Outlook, 2015 To 2016

    A Modest Improvement, Shadowed By A Strong Dollar
    August 10, 2015 | Andrew Bartels

    CIOs in European countries can look forward to a slightly better tech market in 2015 and 2016. The European tech market has shown signs of moderate but sustained growth of 4% to 5% in euros. Aided...

  • Report How To Allocate And Charge Back Your Business Tech Expenses Without Screwing Up

    The Right And Wrong Ways To Assign MOOSE Tech Costs To The Business
    July 14, 2015 | Andrew Bartels, Eveline Oehrlich

    Reasonable and responsible spending on enterprise technology increasingly requires rational cost allocation schemes, and the shift toward the business technology (BT) agenda for winning, serving,...

  • Report Tame Your Tech MOOSE Before The BT Agenda Makes It Bigger

    May 13, 2015 | Andrew Bartels, Phil Murphy

    Tech MOOSE is the 70% to 75% of a typical tech budget that goes to keep the lights on and the business running, even if there are no new projects. Keeping tech MOOSE under control and growing more...

  • Report The Global Tech Market Outlook For 2015 To 2016

    Five Themes That Will Define The Tech Market
    January 7, 2015 | Andrew Bartels

    As CIOs prepare and manage their 2015 tech budgets, they can confidently push for increases of 4% to 6% in their purchases of tech goods and services, depending on their country. Tech spending in...

  • Report US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?

    October 22, 2014 | Andrew Bartels

    Forrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech...

  • Report US Tech Market Growth Remains Solid For 2014 And 2015

    The BT Agenda Will Be The Main Driver Of 5% To 6% Growth
    October 22, 2014 | Andrew Bartels

    So far, 2014 is turning out to be a relatively normal year for the US tech market, with growth in the 5% to 6% range. Unlike past years, we have not had to ratchet down our spring forecast due to...

  • Report Sizing The US CIO's Business Technology Agenda

    Business Technologies Will Grow Faster Than Information Technologies And Will Exceed Half Of New Project Spending
    October 14, 2014 | Andrew Bartels

    In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM),...

  • Report Managing Marketing Tech Investments Requires A New Partnership With Your CIO

    October 8, 2014 | Andrew Bartels, Sheryl Pattek

    Marketing success in a data-driven, automated world requires new technology to handle a growing number of digital channels and data sources needed to better inform business decisions and to deliver...

  • Report US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth
    April 24, 2014 | Andrew Bartels

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...