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The Retail eCommerce Playbook For 2019
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...
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Report Free, Fast Delivery Is An Oxymoron — Here Are Six Disruptions To Test Instead
October 3, 2019 | Sucharita KodaliRetailers are rushing to faster delivery, but Forrester believes that is a fool's errand. Merchants and shippers must find ways to deliver more goods to shoppers cost-effectively or they will face...
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Report Research Overview: Digital Commerce Strategies For Brands
A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity
Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...
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Report The US Last-Mile Landscape Today
eCommerce's Future Depends On Innovation In Package Delivery
August 2, 2019 | Sucharita KodaliMore than 15 billion eCommerce orders were delivered to customers in the US in 2018. Not only are the costs of these shipments increasing, but many of those deliveries are inefficient and generate...
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Report Building The Integrated Retail Commerce Business Case
Business Case: The Retail eCommerce Playbook
April 25, 2019 | Sucharita KodaliDigital retail is an integral part of the overall retail picture. According to Forrester data, US online retail sales will grow at nearly three times the rate of total retail sales from 2017 to...
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Report Must-Have eCommerce Features
Road Map: The Retail eCommerce Playbook
April 18, 2019 | Sucharita KodaliDigital business professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This report takes a prescriptive look at industry standards and...
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Report The New Paradigm Of Retail
Vision: The Retail eCommerce Playbook
March 26, 2019 | Sucharita KodaliOmnichannel services continue to change the offers that retailers provide and the ways that consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow, retailers...
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Report The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization
Landscape: The Retail eCommerce Playbook
March 25, 2019 | Sucharita KodaliForrester conducts the annual "The State Of Retailing Online" study by the National Retail Federation (NRF). This research summarizes attitudes and investments that retailers and digital business...
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Report AI In Retail? Let's Start With Automation In Retail
Using AI To Differentiate Requires A Software First Approach
Retailers want to talk about things like augmented reality (AR) or computer vision, but the truth is that many of their basic merchandising and inventory management processes are still painfully...
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Report Five Practices To Succeed With Your Retail eCommerce Strategy
Processes: The Retail eCommerce Playbook
July 25, 2018 | Sucharita KodaliRetail eCommerce has over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report helps...
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Report The US Multichannel Retailers Customer Experience Index, 2018
How US Multichannel Retail Brands Earn Loyalty With The Quality Of Their Experience
June 19, 2018 | Sucharita Kodali, Alex CauseyHow well do leading multichannel retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 42 multichannel retailer brands that were...
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Report The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile
Benchmarks: The Retail eCommerce Playbook
March 26, 2018 | Sucharita KodaliThe annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that...
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Report Digitally Impacted Retail Sales In 2018: Still Only Half Of Retail
Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)
March 26, 2018 | Sucharita KodaliHalf of US retail sales are now digitally impacted. Forrester expects this figure to grow to 58% by 2022. While mobile and omnichannel adoption influence digital impact, industries like grocery...