Search Results
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Report How Five Drivers Will Shape Insurance Business Technology Investments In 2019
Take Three Key Tech Investment Actions In 2019
January 31, 2019 | Ellen CarneyInsurance business technology teams caught a few breaks in 2018, including fewer (but more costly) insured weather losses and new thinking by regulators when it comes to disruptive technology. But...
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Report Make It Clear Why Prospects Should Insure With You
Digital Feature Fix: Give Prospects Compelling Reasons To Choose Your Insurance Company
Many people think insurance companies are all the same. And it's partly insurance companies' own fault. Our reviews for our Forrester Industry Wave™ evaluations often reveal that digital teams at...
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Report Steer Your Customers' Insurance Journeys With Benchmarks
Benchmarks: The Digital Insurance Strategy Playbook
November 2, 2018 | Ellen CarneyDigital touchpoints must constantly evolve to reflect how consumers and small businesses research, buy, and use insurance. Digital insurance strategy leaders need to deploy digital services that...
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Report Case Study: Geoffrey Insurance Boosts Customer Engagement With Personalized Interactive Video
Personalized Video Increases The Value Of New Customer Communications
Insurers struggle to communicate effectively with customers. In an industry rife with dense language and even denser business processes, how can digital business leaders engage customers and...
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Report Help Customers Connect With You When They Need Answers To Insurance Questions
Digital Feature Fix: Offer Customers Both Self-Service And Human Help
Digital insurance teams have made their firm's sites and apps much easier to use to speed up quoting, buying, and servicing for customers. But customers will always have questions, even when...
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Report The US Auto And Home Insurers Customer Experience Index, 2018
How US Auto And Home Insurers Earn Loyalty With The Quality Of Their Experience
How well do leading auto and home insurers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 19 insurers that were analyzed as part of...
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Report The Forrester Auto Insurance Wave™: US Mobile Sites, Q2 2018
US Auto Insurers Undermine Their Websites' Rich Functionality With Cumbersome Navigation
To win and retain customers, auto insurers offer mobile websites that let a vehicle owner research and buy their products, as well as get service from them in a moment of need. To gauge how helpful...
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Report Case Study: Pinnacol Assurance Fights Disruption By Launching A Digital Venture
How Pinnacol Launched Digital Subsidiary Cake In 12 Months
June 12, 2018 | Ellen CarneyNo insurance company is immune from the impact of digital transformation. Established insurers are dealing with an onslaught of forces that range from escalating customer expectations to the...
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Report The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018
US Life Insurers Disappoint With Weak Digital Guidance
Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers research and then buy life insurance. To see how helpful they are to...
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Report The Forrester Life Insurance Wave™: Canadian Sales Websites, Q2 2018
Life Insurance Websites Reflect Sales Models — Not Customer Goals
Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers traverse online and offline paths in their life insurance purchase journeys....
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Report Accelerate Your Digital Insurance Strategy With Six Emerging Technology Building Blocks
Tools And Technology: The Digital Insurance Strategy Playbook
January 5, 2018 | Ellen CarneyDigital technology is transforming insurance. Hundreds of disruptive early-stage insurers and insurtech startups are roiling up the status quo, powered by emerging and sometimes overhyped...
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Report Best Practices In Life Insurance Digital Sales
Life Insurers Need To Digitize Their Sales Processes
This report looks at how digital business strategy teams at life insurance companies can drive insurance sales and improve the customer experience. The leaders are not just making it simple, fast,...
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Report The US Auto And Home Insurance Customer Experience Index, 2017
How US Auto And Home Insurance Brands Earn Loyalty With The Quality Of Their Experience
October 12, 2017 | Ellen CarneyHow well do leading auto and home insurance brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 19 auto and home insurance brands...
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Report Ten Mobile Features That Auto Insurers Must Offer
Handy Features That Belong On Digital Insurance Road Maps
August 21, 2017 | Ellen CarneyMost eBusiness and channel strategy teams at the top US auto insurers do a good job delivering the must-have mobile features their customers value. But the pace of digital innovation is relentless....
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Report Trends 2017: North American Digital Insurance
Lead Your Company's Journey To Mastering Digital Business
August 8, 2017 | Ellen CarneyYour customers are changing the rules. Your agents are launching the same digital tools as yours to hold onto their customers. New competitors like Lemonade are shrinking legacy business processes...
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Report 2017 US Mobile Auto Insurance Functionality Benchmark
Geico Holds Its Lead While Most US Auto Insurers Have Improved Mobile Features
May 2, 2017 | Ellen CarneyMeeting the mobile needs of your auto insurance customers demands an understanding of where you — and your rivals — are now, and how you'll iterate your way to success. This report details the...
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Report The Digital Insurance Imperative
Vision: The Digital Insurance Strategy Playbook
Digital technologies will change the insurance industry irrevocably over the coming decade. New entrants will disrupt the value chain. Vertically integrated firms will be too slow to adapt. Firms...