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  • Ted Schadler
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  • Report The Insights-Driven Business

    Insights-Driven Businesses Will Steal $1.2 Trillion In 2020 — It's Time To Join Them

    A new kind of company — we call them insights-driven businesses — has formed. These firms use data, analytics, and software in closed, continuously optimized loops to differentiate and compete. By...

  • Report Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?
    November 3, 2015 | Nicole Dvorak, Ted Schadler, Jennifer Wise

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

  • Report Ten Ways To Recession-Proof Market Research

    Focus On Business Outcomes — Starting With Revenue — To Retain Budget
    March 19, 2008 | Ted Schadler

    Market researchers should act quickly to establish their business relevance and preserve their budgets before recession fears start affecting budgets and spending. We have identified 10 ways that...