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  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 16, 2019 | Cambridge, MA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 12, 2019 | San Francisco | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 4, 2019 | London | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Forum CX SF 2019

    The Rise of XD: Master the New Art (and Science) of Experience Design
    October 17, 2019 | San Francisco | Andrew Hogan

    Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...

  • Workshop Value-Driven AR Program Creation with FIAR

    A Workshop For Analyst Relations Professionals
    September 18, 2019 | London | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Workshop Value-Driven AR Program Creation With FIAR

    A Workshop For Analyst Relations Professionals
    September 9, 2019 | Cambridge, MA | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Workshop Value-Driven AR Program Creation with FIAR

    A Workshop For Analyst Relations Professionals
    September 5, 2019 | San Francisco, CA | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Workshop Raise Your Game in Waves, MQs, And Other Major Evaluations

    A Workshop For Analyst Relations Professionals
    June 26, 2019 | London | Kevin Lucas

    Major comparative evaluations of technology or service sellers, like the Wave and the MQ, play a central part in the analyst relations (AR) programs of included vendors. Leadership placements can...

  • Workshop Raise Your Game in Waves, MQs, and Other Major Evaluations

    A Workshop For Analyst Relations Professionals
    June 18, 2019 | Cambridge, MA | Kevin Lucas

    Major comparative evaluations of technology or service sellers, like the Wave and the MQ, play a central part in the analyst relations (AR) programs of included vendors. Leadership placements can...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    June 17, 2019 | Cambridge, MA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop Raise Your Game in Waves, MQs, and Other Major Evaluations

    A Workshop For Analyst Relations Professionals
    June 13, 2019 | San Francisco, CA | Kevin Lucas

    Major comparative evaluations of technology or service sellers, like the Wave and the MQ, play a central part in the analyst relations (AR) programs of included vendors. Leadership placements can...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    June 12, 2019 | San Francisco, CA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Forum CX NYC 2019

    Change The Game: Leading Radical CX Innovation
    June 11, 2019 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Forum Digital Transformation & Innovation 2019

    Master Tech-Driven Transformation
    May 14, 2019 | Chicago | Stephen Powers, Matthew Guarini, Brian Hopkins

    The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...

  • Webinar Get Control Over Your Bots With Forrester’s Automation Framework

    Wednesday, April 3, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Chris Gardner, Craig Le Clair

    Every organization has automation, and its impact on winning, serving, and retaining customers is unquestionable. However, it can be difficult to align islands of automation and rationalize your...

  • Workshop Maximize Briefing Impact

    A Workshop for Analyst Relations Professionals
    March 26, 2019 | London | Kevin Lucas

    At one end of the briefings spectrum lies a vendor imparting information which the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engineering its way...

  • Webinar Customer Engagement Marketing: How To Turn Loyal Customers Into Advocates

    Thursday, March 21, 2019, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Laura Ramos, Matthew Camuso

    Customer stories and word of mouth are among the most powerful tools available to B2B marketers. From recognizable company logos to in-depth case studies, customers provide crucial evidence that...

  • Webinar Use A Market And Competitive Intelligence (M&CI) Solution To Drive More Actions And Outcomes

    Thursday, March 21, 2019, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Cinny Little, Elizabeth Cullen

    Most firms have M&CI capabilities, but many struggle to align insights from information and data with stakeholders’ decisions for actions that improve business outcomes. This webinar...

  • Webinar The Employee Experience Index: Your New Diagnostic Tool For Understanding How To Make Employees Productive, Happy Warriors

    Monday, March 18, 2019, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | David K. Johnson, Samuel Stern

    Most firms ignore the underlying causes of a good employee experience. The employee engagement surveys at most firms can’t help you diagnose the root causes of good or bad employee...

  • Workshop Maximize Briefing Impact

    A Workshop For Analyst Relations Professionals
    March 18, 2019 | Cambridge, MA | Kevin Lucas

    At one end of the briefings spectrum lies a vendor imparting information which the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engineering its way...

  • Webinar Forrester's Predictions For The Technology Channel In 2019

    Thursday, March 14, 2019, 1:00 p.m.-1:40 p.m. Eastern time (17:00-17:40 GMT) | Jay McBain

    We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Explore six major trends shaping indirect sales channels and strategy over the next...

  • Workshop Maximize Briefing Impact

    A Workshop For Analyst Relations Professionals
    March 14, 2019 | San Francisco, CA | Kevin Lucas, Trisha Mirel

    At one end of the briefings spectrum lies a vendor imparting information which the analyst is unlikely to use and in practice forgets within days. At the other lies a vendor engineering its way...

  • Webinar Review Your Oracle Applications Strategy And Renegotiate Your Relationship

    Wednesday, March 13, 2019, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Duncan Jones

    This webinar provides important insight on this technology giant to help clients reassess Oracle’s role in their business applications strategies. We discuss some of Oracle applications'...

  • Webinar Upgrade Your Enterprise Business Intelligence To Systems Of Insight With The Latest Technologies And Best Practices

    Tuesday, March 12, 2019, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Boris Evelson

    Most modern enterprises are data-driven — they get signals derived from data. The next generation of maturity — insights-driven business — requires that enterprises also turn...

  • Webinar Augmented Reality And Virtual Reality In Industry: Good For More Than Just Training

    Monday, March 11, 2019, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Paul Miller

    Augmented Reality, Mixed Reality, and Virtual Reality (collectively referred to as Extended Reality) are making their way into industrial environments. But there is a disconnect between all the...

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