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Report Simplify Insurance Customer Journeys By Improving Search
Digital Feature Fix: Use Search To Help Digital Insurance Customers Navigate And Take Action
Our Forrester Industry Wave™ evaluations of insurance sites and apps often reveal that these sites miss key content, features, or functions that customers need to complete their goals. A common...
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Report The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018
US Life Insurers Disappoint With Weak Digital Guidance
Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers research and then buy life insurance. To see how helpful they are to...
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Report The Forrester Life Insurance Wave™: Canadian Sales Websites, Q2 2018
Life Insurance Websites Reflect Sales Models — Not Customer Goals
Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers traverse online and offline paths in their life insurance purchase journeys....