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  • Joe Stanhope
  • B2C Marketing
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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report How To Partner With Early-Stage Martech Providers

    The Risks And Rewards Of Working With Emerging Vendors
    July 7, 2020 | Joe Stanhope, Sarah Dawson

    Early-stage marketing technology (martech) vendors can deliver marketers unique benefits including differentiated solutions, access to new technology, and influence over future product development....

  • Report The Power Of Customer Context

    December 14, 2018 | Joe Stanhope, Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...

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