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  • Kate Leggett
  • Enterprise Architecture Domains & Practices

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  • Report Map The Way To Your CRM Business Outcomes

    Road Map: The CRM Playbook
    May 17, 2019 | Kate Leggett

    When application development and delivery (AD&D) professionals create a CRM road map, they need to evaluate alternative CRM tactics, leverage synergies between initiatives, slot each new initiative...

  • Report Define Your CRM Plan

    Strategic Plan: The CRM Playbook
    March 6, 2018 | Kate Leggett, John Bruno

    To avoid wasting time and effort on ill-conceived CRM initiatives, organizations should keep a laser focus on creating business value. Sound planning for CRM requires application development and...

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