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The Governance, Risk, And Compliance Playbook For 2019
Take On More Business Risk Using A World-Class GRC Program
Governance, risk, and compliance (GRC) programs give organizations the confidence to take the business risks that drive innovation and competitive advantage. Yet too many organizations lack...
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Report Predictions 2020: Privacy And Data Ethics
Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms
2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five...
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Report Q&A: What Marketers Need To Know About Zero-Party Data
October 10, 2018 | Fatemeh KhatiblooB2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation...
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Report Marketing Under GDPR Hinges On Data Governance
Road Map: The Customer Trust And Privacy Playbook
The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to...
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Report Video: Make The GDPR Work For You
March 20, 2018 | Fatemeh KhatiblooThe General Data Protection Regulation (GDPR) goes into enforcement on May 25, 2018, and any company that sells its products or services in Europe will need to comply with the new regulations. Many...
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Report The Capabilities Marketers Need To Build A Strategic Privacy Function
Tools And Technology: The Customer Trust And Privacy Playbook
February 5, 2018 | Fatemeh Khatibloo, Alexander SpiliotesManaging customer privacy is increasingly critical to firms' ability to win, retain, and serve their customers. To help them meet customer and regulator expectations, B2C marketers and their peers...