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  • Xiaofeng Wang
  • Social Marketing

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The Social Marketing Playbook For 2019

Make Social Media Bigger Than Marketing

Social marketing requires more than a brand presence on social networks. B2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social...

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  • Report A Guide To Marketing Into China

    Stop Seeking Chinese Equivalents Of Western Marketing Approaches
    May 8, 2019 | Xiaofeng Wang

    China is increasingly important to global marketers, as it is expected to become the world's largest consumer market in 2019. However, many foreign brands are struggling to keep pace with more...

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