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The Retail eCommerce Playbook For 2019
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...
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Report Research Overview: Mobile App Experiences
A Guide To Getting Mobile Retail Experiences Right
Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales,...
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Report Evolve Retail Metrics To Measure Omnichannel Performance Effectively
Use Metrics That Spark Action And Shine A Light On Long-Term Business Health
Metrics are a crucial guide for the entire organization about your company's omnichannel progress and what it means to your customer. Most retailer performance dashboards include touchpoint-focused...
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Report Research Overview: Digital Commerce Strategies For Brands
A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity
Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...
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Report Retail Mobile App In-Store Best Practices For 2019
Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...
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Report Retail Mobile App Checkout And Payments Best Practices For 2019
Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...
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Report Retail Mobile App Browsing And Merchandising Best Practices For 2019
Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...
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Report Retail Mobile App Search And Navigation Best Practices For 2019
Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...
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Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce
Landscape: The Omnichannel Commerce Playbook
April 29, 2019 | Michelle BeesonBecause customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...
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Report Design Your Digital Store Blueprint For Customer Impact
Road Map: The Digital Store Playbook
March 29, 2019 | Michelle BeesonThe store is changing rapidly as new technologies appear, older technologies evolve, and others become mainstream, including click-and-collect, Wi-Fi, and mobile point of service (mPOS). The...
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Report The UK Retail Customer Experience Index, 2018
How UK Retail Brands Earn Loyalty With The Quality Of Their Experience
March 12, 2019 | Michelle Beeson, Alex CauseyHow well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 14 UK multichannel retailers and four UK digital...
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Report The France Retail Customer Experience Index, 2018
How French Retail Brands Earn Loyalty With The Quality Of Their Experience
March 11, 2019 | Michelle Beeson, Alex CauseyHow well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 15 French multichannel retailers and four French digital...
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Report Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global)
ForecastView Document
The personal luxury market is booming. Luxury sales grew by 6% in 2017, and online sales grew by 24%. eCommerce drove 39% of luxury sales growth in 2017, and this will rise to 59% by 2023. Digital...
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Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations
Benchmarks: The Omnichannel Commerce Playbook
December 19, 2018 | Michelle BeesonForrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...
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Report Luxury Retail 2018: What A Difference A Year Makes
Luxury Brands Finally Dive Meaningfully Into Digital
December 17, 2018 | Michelle BeesonWhat a difference a year makes! But despite much activity, luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect....
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Report Online Retail Will Drive Overall European Retail Sales Growth Through 2023
Highlights From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)
December 13, 2018 | Michelle Beeson, Claudia TajimaWestern European online retail sales will continue their double-digit growth through 2023. That's good news because online sales growth will drive overall sales for retailers. This report...
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Report Keep Experimenting To Apply The Best Digital Technology For Your Store Environment
Benchmarks: The Digital Store Playbook
December 10, 2018 | Michelle BeesonForrester's 2018 Digital Store Capabilities Assessment benchmarked 10 leading retailers across France, the Netherlands, the UK, and the US. This evaluation helps digital business executives...
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Report Brands, Here's The Size Of Your Digital Commerce Prize
Assessing The Digital Commerce Opportunity For Branded Manufacturers
Consumer-facing brands know that there is proverbial gold in generating direct sales through digital commerce, but the big question is the size of the prize. This report examines the factors that...
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Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018
Leading Retailers Are Raising The Bar On Functionality And User Experience
October 23, 2018 | Michelle Beeson, Alex CauseyAs mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...
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Report Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)
ForecastView Document
Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are...
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Report Digital And Mobile Touchpoints Are Driving Offline Sales In Europe
Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update
As consumers increasingly shop across touchpoints, digital business professionals must understand the impact of digital touchpoints on in-store sales. In 2017, digitally influenced sales accounted...
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Report All Brands Need A Full-Fledged Digital Commerce Strategy
The Fundamentals Of A Digital Commerce Strategy For Brands
Consumer-facing brands have enormous opportunities to grow sales through digital commerce channels, but they also face substantial risks. Some digital channels, like direct-to-consumer sales, can...
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Report The France Retail Customer Experience Index, 2017
How French Retailers And Brands Earn Loyalty With The Quality Of Their Experience
March 28, 2018 | Michelle Beeson, Alex CauseyHow well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 21 retail brands — both traditional retailers (store and...
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Report Q&A: What Branded Manufacturers Need To Know About Digital Commerce Strategies
March 26, 2018 | Michelle BeesonDirect-to-consumer (D2C) commerce is not a new approach to retail, but there is renewed interest among branded manufacturers, and additional options are available. As consumers become even more...
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Report The UK Traditional Retailers Customer Experience Index, 2017
How UK Traditional Retailer Brands Earn Loyalty With The Quality Of Their Experience
February 14, 2018 | Michelle BeesonHow well do leading traditional retailers (stores and digital) earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 16 traditional retail...
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Report Keep Experimenting With Digital Enablement Technology In-Store
December 11, 2017 | Michelle BeesonForrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of...