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  • Matthew Camuso
  • Customer-obsessed operating model

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  • Report Turn B2B Customer Goodwill Into Gold

    Use Four Advocate Marketing Personalities To Set Your Customer Engagement Strategy And Deliver Positive Outcomes
    October 3, 2018 | Laura Ramos, Matthew Camuso

    Creating disjointed customer programs to tactically address demands for references, evidence, and feedback ends up confusing customers, burning them out, or creating less-than-ideal experiences....

  • Report Three Waypoints On The Journey To B2B Marketing Transformation

    Road Map: The Lead-To-Revenue Marketing Playbook
    August 30, 2018 | Lori Wizdo, Matthew Camuso

    To engage the new business consumer, savvy B2B marketing leaders leverage their lifetime revenue marketing (LRM) initiative to drive the extraordinary change in marketing practice. Concurrent...

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