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  • Brandon Purcell
  • Use customer insights to gain competitive advantage
  • Business & IT Alignment

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  • Report Pick A Powerful Pilot To Propagate Customer Analytics

    Business Case: The Customer Analytics Playbook
    June 11, 2018 | Brandon Purcell

    While most companies understand the importance of transforming data into insights, many struggle to get their customer analytics practice off the ground. They're missing out on a huge opportunity....

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