Search Results
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Report Financial Services Firms Should Weave Online Video Into Every Customer Journey
On-Demand Online Video Helps Digital Business Teams Engage, Win, And Serve Customers Efficiently
April 4, 2019 | Nick BarberGlobal video will make up a huge portion of online traffic in just a few years, but most financial services firms are missing an opportunity to engage customers and prospects with the format. In...
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Report Case Study: Geoffrey Insurance Boosts Customer Engagement With Personalized Interactive Video
Personalized Video Increases The Value Of New Customer Communications
Insurers struggle to communicate effectively with customers. In an industry rife with dense language and even denser business processes, how can digital business leaders engage customers and...
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Report The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018
The 13 Providers That Matter Most And How They Stack Up
May 23, 2018 | Nick BarberIn our 30-criteria evaluation of digital asset management (DAM) providers, we identified the 13 most significant ones — Adobe, Aprimo, Bynder, Canto, CELUM, Cognizant, MediaBeacon, Northplains,...
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Report Omnichannel Strategies Demand A New Content Approach
Set Up Content Strategies To Suit Omnichannel Use Cases Because Technology Can't Do It For You
The market has sold omnichannel strategies — customer experience, retail, media buying — as a switch that business leaders must throw, and they're throwing it. But there are many snags to realizing...
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Report Personalized Video Creates Better Customer Service Experiences
High-Impact Video Communications Reduce Unnecessary Service Calls And Add A Human Touch To Automated Environments
Customers don't like reading the mounds of information that companies often send them, so savvy companies use video to cut through the clutter and deliver a great experience. Specifically, brands...
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Report Make Your Video Shoppable To Boost Online Conversion
Optimize Your Marketing Video For Commerce
Retailers and brands across all product categories must differentiate themselves online while also finding ways to successfully engage and entertain today's digitally savvy, hyper-stimulated...
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Report Vendor Landscape: Video Platforms For Customer And Employee Experience
Market Convergence Will Make It Easier For Companies To Deliver Video To Customers, Prospects, And Employees
August 18, 2017 | Nick BarberHumans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow...
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Report Prepare To Support Video Livestreaming For Customer Experiences
Technology Democratization Boosts Live Video Into The Mainstream
August 1, 2017 | Nick BarberVideo livestreaming has been around for decades, but companies should take a renewed interest in the technology because it allows them to get closer to their customers. By using video...
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Report Visual Engagement Drives Relationships And Revenue For Customer Service
Use Video To Elevate Your Customer Service Experience
Companies increasingly leverage visual engagement — video, cobrowsing, screen sharing, and annotations — to cut through the customer conversation clutter, to be better understood, and to connect...