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  • Faith Adams
  • Customer Relationship Management (CRM)

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report CX Professionals Must Collaborate With Customer Service Leaders

    Why Collaboration Is Critical To Achieve A State-Of-The-Art VoC Program And CX Success
    May 8, 2020 | Faith Adams

    The difference between customer experience and customer service is confusing to many firms. This leads to a lack of clarity over the true ownership of CX and blurred lines between CX professionals...

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