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Report The ROI Of Design Thinking: Part 1, Overview
Design Thinking Delivers Real Business Value
Despite the growing acceptance and practice of design thinking across nearly every industry, practitioners struggle to quantify and articulate its benefits. As a result, companies are challenged...
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Report Model The ROI Of Enterprise Marketing Technology Investments
Business Case: The Enterprise Marketing Technology Playbook
Enterprise marketing technology (EMT) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a...