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  • Sam Karpinski
  • Customer-obsessed operating model

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Q&A: Defining "Customer" At B2B2C Companies

    Insights From A CX North America Panel Discussion
    August 11, 2020 | Judy Weader, Sam Karpinski

    B2B2C companies deliver value to multiple types of customers (including partners — the first "B" — and end consumers), which can make it difficult for them to know the types of customers on which...

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