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  • Customer-obsessed operating model
  • Meredith Cain

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Forrester Infographic: B2B Budgets Bank On Programs And Tech

    Landscape: The B2B Marketing Playbook
    May 2, 2019 | Laura Ramos, Meredith Cain

    Large B2B companies spend, on average, about 7% of annual revenues on marketing programs, technology, market research, and data services. As proportionately more of the marketing budget shifts away...

  • Report B2B Marketers Fail At Paid Search

    When Most Purchases Start With A Search — This Is Something You'll Want To Be Good At
    October 25, 2018 | Collin Colburn, Meredith Cain

    If you are a B2B company, you are likely failing at search or at least have a lot room for improvement. This is a problem, considering most B2B purchases start with an online search. Forrester...

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