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The Data Management Playbook For 2019

Your Business Is Only As Fast As Your Data

Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

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  • Report The Forrester Wave™: Streaming Analytics, Q3 2019

    The 11 Providers That Matter Most And How They Stack Up
    September 23, 2019 | Mike Gualtieri

    In our 26-criterion evaluation of streaming analytics providers, we identified the 11 most significant ones — Alibaba, Amazon Web Services, Cloudera, EsperTech, Google, IBM, Impetus, Microsoft,...

  • Report Forrester Infographic: Top Performers Appoint Data Insights Leaders

    September 13, 2019 | Jennifer Belissent, Ph.D.

    Today's insights-driven organizations need strong leadership. Good news: After hovering around 50% for the past few years, chief data officer (CDO) appointments jumped to 58% in 2019 — and were...

  • Report Now Tech: Translytical Data Platforms, Q3 2019

    Forrester's Overview Of 18 Translytical Data Platform Providers
    August 16, 2019 | Noel Yuhanna, Mike Gualtieri

    You can use translytical data platforms to reduce architectural complexity, infuse transactional applications with real-time insights, and accelerate new insights by leveraging a common data...

  • Report A Guide To Forrester's Text Analytics Technology Research

    Understand The Landscape Of General-Purpose And Domain-Specific Platforms For Text Analytics
    July 18, 2019 | Boris Evelson

    To become an insights-driven business, organizations must strive to turn all data at their disposal into actionable insights. This is especially challenging when both structured and unstructured...

  • Report Now Tech: IoT Data Management Solutions, Q2 2019

    Forrester's Overview Of 22 IoT Data Management Solution Providers
    June 6, 2019 | Noel Yuhanna, Michele Goetz

    You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize...

  • Report Forrester Infographic: AI Experiences A Reality Check

    Three Challenges Hold Firms Back From Achieving Enterprise AI Aspirations

    AI's potential has given companies lofty expectations of transforming their business and dominating their market. But data quality, talent scarcity, and a trust gap serve as a reality check. Most...

  • Report The Four Essential Steps To Transform Into An Insights-Driven Business

    The Strategy Report In The Insights-Driven Business Playbook
    May 14, 2019 | Cinny Little

    Being insights driven is not just new terminology for big data; it's an operational transformation that firms must pivot to now or risk losing out to competitors old and new. But enterprise-level...

  • Report Big Data Fabric 2.0 Drives Data Democratization

    Advanced Level: Data Practices For Insights-Driven Businesses
    May 9, 2019 | Noel Yuhanna

    Business users want faster and easier access to trusted data to make accurate business decisions, while technology organizations want to simplify data management. Three years ago, Forrester...

  • Report Best Practices: Cloud Database Migrations

    Leverage Tools To Minimize Risks And Accelerate Migrations
    March 22, 2019 | Noel Yuhanna

    Cloud databases have exploded on the scene as organizations look at faster and more scalable deployments and lower their costs. However, cloud database migrations are not simple lift-and-shift;...

  • Report Here's What You Missed At Forrester's 2018 Data Strategy & Insights Forum

    The Best Advice From Data And Insights Leaders On How To Build An Insights-Driven Business

    Being a data, analytics, and insights leader is not an easy job. Forrester's inaugural Data Strategy & Insights Forum brought business and technology leaders together to share best practices and...

  • Report The Forrester Wave™: Big Data NoSQL, Q1 2019

    The 15 Providers That Matter Most And How They Stack Up
    March 14, 2019 | Noel Yuhanna

    NoSQL has become critical for all businesses to support modern business applications. In our 26-criterion evaluation of NoSQL providers, we identified the 15 most significant ones — Aerospike,...

  • Report Future-Proof Your Data Management Architecture

    Seven Strategies To Consider In Keeping Your Architectures Current
    March 13, 2019 | Noel Yuhanna

    Changing business requirements and new technologies drive constant change in data management architectures. Without an effective data management strategy, organizations won't meet the growing...

  • Report Evaluate Your Data And Information Management Maturity

    Assessment: The Data Management Playbook
    January 16, 2019 | Michele Goetz

    Strong data management enables insights into customer needs and optimal business operations. It also is a prerequisite for competing with the coming wave of AI-powered systems. Enterprise...

  • Report Now Tech: Master Data Management, Q1 2019

    Forrester's Overview Of 20 Master Data Management Providers
    January 15, 2019 | Henry Peyret

    You can use master data management (MDM) to get a 360-degree view of your customers, to improve data quality and produce more accurate reports, and to prepare for sharing product data with partners...

  • Report Data Technology Pathfinder

    Landscape: The Data Management Playbook
    December 19, 2018 | Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage....

  • Report The Three-Part Guide To BI Modernization

    December 4, 2018 | Boris Evelson

    A single, on-premises, enterprise business intelligence (BI) platform, based on a single enterprise data warehouse and a single data integration platform, is an unattainable dream — and a thing of...

  • Report Move BI To The Cloud To Achieve Greater Agility, Part 3

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    An on-premises, single-tenant business intelligence (BI) platform is inflexible and outdated. This report makes recommendations to application development and delivery (AD&D) pros working on BI...

  • Report Prioritize Data And Analytics Requests

    Intermediate Level: Process Practices For Insights-Driven Businesses
    December 4, 2018 | Jennifer Belissent, Ph.D.

    A growing stream of data and analytics requests is overwhelming insights teams, who recognize that not all demands are equal. In a recent Forrester inquiry, a client asked, "Is a dollar of cost...

  • Report Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook
    November 20, 2018 | Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data simply to meet the requirements of systems of record are over. Business stakeholders at the executive and...

  • Report Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook
    November 16, 2018 | Michele Goetz, Mike Gualtieri

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including CX, operations, marketing, sales, service, and finance. A data management (DM)...

  • Report Customer Experience Demands Outcome-Oriented Data Governance

    Processes: The Data Management Playbook
    November 16, 2018 | Michele Goetz

    Data governance programs often start with a burst of enthusiasm and then fade away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with...

  • Report Data Performance Management Is Essential To Prove Data's ROI

    Performance Management: The Data Management Playbook
    November 13, 2018 | Michele Goetz

    Insight is the engine of today's businesses. The value of a company can be measured by the performance of its data. This report helps enterprise architects and chief data officers (CDOs) close the...

  • Report Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook
    November 13, 2018 | Michele Goetz

    Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

  • Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 12, 2018 | Michele Goetz

    Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • Report STIR Your Data For Context

    The Definitive Guide To Semantics
    November 8, 2018 | Michele Goetz

    Your business stakeholders, data scientists, and analysts want data to just work. Today, that simply isn't the case. They are spending too much time taking on data management and governance tasks...

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