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  • Use customer insights to gain competitive advantage
  • Digital Marketing

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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Make Social Media Bigger Than Marketing

    Executive Overview: The Social Marketing Playbook
    November 25, 2020 | Jessica Liu

    B2C marketers know that social marketing works but can't articulate how. That's because too many of them launched social programs without a clear strategy. Mastering social media requires more than...

  • Report How US Customers Research And Buy Life Insurance

    Meet Prospects At The Point Of Need With Easy Ways To Research And Apply
    February 14, 2019 | Benjamin Ensor, August du Pont

    Life insurance isn't consumers' top priority — until life events prompt them to buy it. Digital teams need to have the right resources in place for when that moment hits. This report explains why...

  • Report Beyond The Map With Location Intelligence

    Stop Staring At Maps: Use Modern Location Data And Technologies To Act At The Speed Of Customer Obsession
    January 10, 2019 | James McCormick, Emily Miller

    The opportunity to analyze your business and customers' location information has shifted up a gear from the niche and static map-based use cases of the past. Firms now have access to unprecedented...

  • Report Now Tech: Voice-Of-The-Customer Vendors In Asia Pacific, Q4 2018

    Forrester's Overview Of 21 Voice-Of-The-Customer Providers In Asia Pacific
    November 26, 2018 | Amit Bhatia, Faith Adams

    Customer experience (CX) professionals use voice-of-the-customer (VoC) tools to collect and analyze customer feedback, improve CX, and track the results of these improvements. But to access these...

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