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  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report Evolve Retail Metrics To Measure Omnichannel Performance Effectively

    Use Metrics That Spark Action And Shine A Light On Long-Term Business Health
    September 16, 2019 | Michelle Beeson, Brandon Purcell

    Metrics are a crucial guide for the entire organization about your company's omnichannel progress and what it means to your customer. Most retailer performance dashboards include touchpoint-focused...

  • Report New Tech: Enterprise Computer Vision Software In China, Q3 2019

    Forrester's Landscape Overview Of 33 Providers Of Enterprise Computer Vision Software For Artificial Intelligence In China
    September 12, 2019 | Charlie Dai

    Computer vision (CV) is key to digital business, and the development of AI has become a national strategy in China. Computer vision is one of the hottest AI technology domains in the Chinese...

  • Report Spark Sustainable Innovation With The Right Transformation Partner

    Applying The Forrester Wave™: Global Digital Business Transformation Accelerators, Q1 2019
    September 12, 2019 | Nigel Fenwick

    A strong transformation partner will help your firm disrupt your industry by using technology in unique ways to create a sustainable advantage. Choosing the right one depends on the capabilities...

  • Report At A Glance: Brands Must Revamp Digital Commerce Strategies

    Learn About Forrester's Research On How Branded Manufacturers Must Re-Evaluate Their Digital Commerce Strategy And Opportunity
    September 11, 2019 | Michelle Beeson, Sucharita Kodali

    Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...

  • Report The Forrester Wave™: Enterprise Health Clouds, Q3 2019

    The Nine Providers That Matter Most And How They Stack Up
    September 11, 2019 | Jeff Becker

    In our 31-criterion evaluation of enterprise health cloud providers, we identified the nine most significant ones — Amazon Web Services (AWS), Atos, Google, IBM, Microsoft, NTT DATA, Philips,...

  • Report The State Of Digital Banking, 2019

    Landscape: The Digital Banking Strategy Playbook
    September 6, 2019 | Aurelie L'Hostis

    The banking industry has entered a period of unprecedented innovation. While many banks have woken up to the threats, few have embarked on a true digital business transformation. This report...

  • Report New Tech: AI Services For Rich Media, Q3 2019

    Forrester's Landscape Overview Of 32 Providers
    September 3, 2019 | Nick Barber

    As companies look to create more personalized customer experiences, they're finding out that their rich media content isn't architected for it. It's missing essential metadata and, in cases relying...

  • Report Non-Public 5G Networks Will Be A Critical Building Block Of Your Enterprise

    Non-Public 5G Networks Boost The Digital Transformation Of Core Processes While Protecting Against Industrial Espionage
    August 30, 2019 | Dan Bieler

    While the concept of non-public 5G networks is nothing new, the rise of the internet of things (IoT) and connected assets is driving more and more companies to investigate the opportunities...

  • Report Now Tech: Product Lifecycle Management, Q3 2019

    Forrester's Overview Of 17 Product Lifecycle Management Providers
    August 29, 2019 | George Lawrie

    You can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...

  • Report Forrester Infographic: The State Of Voice Assistants, 2019

    An Overview Of Consumer And Enterprise Adoption Of Conversational Interfaces
    August 28, 2019 | Julie A. Ask

    Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...

  • Report eCommerce In Latin America: The Six Growing Markets Retailers Must Know

    Trends In Six Latin American Countries From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Latin America)
    August 28, 2019 | Lily Varon

    With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...

  • Report Six Common Pitfalls On Hong Kong Mobile Banking Apps And How To Fix Them

    Learn From Industry Best Practices How To Avoid These Mistakes
    August 28, 2019 | Meng Liu

    Forrester recently concluded its Forrester Wave™ evaluation of mobile banking apps in Hong Kong, which assessed the functionality and user experience (UX) of the mobile banking apps of five large...

  • Report The Forrester New Wave™: Workday Implementation Partners, Q3 2019

    The Nine Providers That Matter Most And How They Stack Up
    August 28, 2019 | Liz Herbert

    In Forrester's evaluation of the emerging market for Workday implementation partners, we identified the nine most significant providers — Accenture, Alight Solutions, Collaborative Solutions,...

  • Report Gauge Your B2B eCommerce Digital Maturity

    Assessment: The B2B eCommerce Playbook
    August 27, 2019 | Joe Cicman

    As B2B C-suites increasingly demand that their companies accelerate their digital transformation efforts, digital business professionals face more pressure to show progress and benchmark their...

  • Report The Forrester Wave™: Unified-Communications-As-A-Service (UCaaS) Providers, Q3 2019

    The Nine Providers That Matter Most And How They Stack Up
    August 27, 2019 | Art Schoeller

    In our 31-criterion evaluation of UCaaS providers, we identified the nine most significant ones — 8x8, Cisco, Dialpad, Fuze, Microsoft, Mitel, RingCentral, Star2Star, and Vonage — and researched,...

  • Report Consumers Want Convenience, Not Conversations

    Conversational Interfaces Struggle To Deliver Contextual Convenience
    August 21, 2019 | Julie A. Ask, Ian Jacobs

    Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...

  • Report Australian Consumers Are Warming Up To Digital Financial Services Firms

    August 19, 2019 | Zhi-Ying Barry

    Disruption in the Australian financial services sector is accelerating. More digital banks and superannuation firms have entered the market in the past year — all aiming to grab market share from...

  • Report Australian Consumers' Digital Coming Of Age Is Here

    August 19, 2019 | Zhi-Ying Barry

    Something remarkable is happening with Australian online adults: Their behaviors and expectations are evolving at an unprecedented rate, and they're embracing innovation faster than ever before....

  • Report Emerging Risks Transform Small Business Insurance

    Prioritize Blind Spots To Protect Small Business From Emerging Risk
    August 16, 2019 | Ellen Carney

    US small businesses are buying different insurance policies now versus five years ago. Much of this change is rooted in digital, social, and economic forces. Forrester dug into five years of US...

  • Report Take Two Technology Roads To Digital Experience Success

    Road Map: The Digital Experience Delivery Playbook
    August 16, 2019 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to produce your technology road map. You must pursue two paths...

  • Report The New Commerce Revolution: Off With Their Heads (Or Not!)

    A Loosely Coupled API-Based Architecture Makes It All Possible
    August 13, 2019 | Joe Cicman

    If you're not fluent in headless commerce at this point, you're in a critical state, and vendor sales teams might not even talk with you. No matter your industry, competitors have figured out how...

  • Report Nine Toxic Networking Vendor Selection Philosophies

    It's Time To Retire The Axiom "No One Gets Fired For Buying [X]"
    August 9, 2019 | Andre Kindness

    Many enterprise networking teams still struggle to shift away from their incumbent network infrastructure, even if it's the right decision for the company. This report addresses nine common myths...

  • Report Q&A: The Five Most Frequently Asked Questions About Facebook And Libra

    Forrester's Summary Of The Known Knowns And The Known Unknowns
    August 8, 2019 | Martha Bennett

    Since its launch on June 18, 2019, Facebook's initiative to launch a global digital currency, Libra, has rarely been out of the headlines. But what is "Libra?" And what's behind Facebook's claims...

  • Report How To Use Platform Business Models In Financial Services

    Driving Innovation With Platform-Based Strategies
    August 7, 2019 | Jacob Morgan

    Platform business models (e.g., Alibaba, Amazon, and Apple) dramatically improve growth and drive better outcomes for customers. Platform business models also require substantial collaboration with...

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