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  • Secure customers, protect the brand
  • Stephanie Liu
  • Data Security

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Privacy In 2019: The Year In Review

    What B2C Marketers Need To Know About The Privacy Climate
    January 22, 2020 | Fatemeh Khatibloo, Stephanie Liu

    2019 was a significant year in the privacy field. The General Data Protection Regulation (GDPR) hit its first anniversary, California passed seven amendments to the California Consumer Privacy Act...

  • Report Predictions 2020: Privacy And Data Ethics

    Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms

    2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five...

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