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  • Accelerate growth with marketing innovation
  • B2B Marketing
  • SAP

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The B2B Marketing Playbook For 2020

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

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  • Report Now Tech: Channel Onboarding, Q4 2019

    Forrester's Overview Of 30 Channel Onboarding Providers
    November 11, 2019 | Jay McBain

    You can use channel onboarding to improve channel revenue as well as partner relationships and loyalty, which correlate to the long-term success of partnerships and require personalized education,...

  • Report The Forrester Wave™: Sales Performance Management Solutions, Q1 2019

    The Eight Providers That Matter Most And How They Stack Up
    January 18, 2019 | Mary Shea

    In our 35-criterion evaluation of sales performance management (SPM) providers, we identified the eight most significant ones — Anaplan, beqom, IBM, NICE, Optymyze, Oracle, SAP, and Xactly — and...

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