Skip to main content
9 results in Reports
 
Sort by:
Refine
  • Accelerate growth with marketing innovation
  • B2B Marketing
  • Jay McBain

Featured content

The B2B Marketing Playbook For 2020

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

Search Results

  • Report The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

    The 13 Providers That Matter Most And How They Stack Up
    April 20, 2020 | Jay McBain, Lori Wizdo

    In our 24-criterion evaluation of through-channel marketing automation (TCMA) providers, we identified the 13 most significant ones — Ansira, Aprimo, BrandMuscle, Distribion, E2open, Impartner,...

  • Report New Partners Won't Thrive In Current Channel Programs

    Augment Tiered Precious-Metal Schemes By Investing In Programs Tuned To Nonreselling Partners
    March 23, 2020 | Jay McBain

    B2B marketers and channel professionals must understand that the tiered precious-metal program, while useful for traditional resell-based partners, doesn't effectively serve new ecosystem partners...

  • Report Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement

    Build A Holistic Set Of Metrics And KPIs That Accurately Reflect Channel Effectiveness
    March 17, 2020 | Jay McBain

    Today's increasingly complex channel environment means once-reliable partner performance measurements such as revenue tiers, profit contribution, certifications, and customer satisfaction surveys...

  • Report Now Tech: Channel Onboarding, Q4 2019

    Forrester's Overview Of 30 Channel Onboarding Providers
    November 11, 2019 | Jay McBain

    You can use channel onboarding to improve channel revenue as well as partner relationships and loyalty, which correlate to the long-term success of partnerships and require personalized education,...

  • Report Predictions 2020: B2B Marketing And Sales

    Accelerating Response To The Great Expectations For The B2B Buying Experience

    We are approaching the end of the first half of the age of the customer. Over the past decade, we've seen business buyers become increasingly self-reliant and self-directed. But we're now seeing...

  • Report Succeeding With An Increasingly Bifurcated Channel Requires Advanced Automation

    Automate Manual Processes And Adopt Human-Centric Approaches To Drive Channel Scale
    October 9, 2019 | Jay McBain

    Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still...

  • Report Partner-Based Marketing Accelerates Elusive Shadow Channel Engagement

    Model Your Partner-Based Marketing Program After ABM Best Practices
    May 22, 2019 | Steven Casey, Jay McBain

    Today's empowered B2B customers demand a new level of specialization and sophistication from third-party firms that assist them. Choosing the wrong partners can have dire consequences on your...

  • Report Now Tech: Channel Incentives And Program Management, Q1 2019

    Forrester's Overview Of 21 Channel Incentives And Program Management Providers
    March 26, 2019 | Jay McBain

    You can use channel incentives to improve indirect sales performance, orchestrate partners' behavior, and engender channel loyalty. But to realize these benefits, you'll first have to select from a...

  • Report Superconnectors: Your Channel To The Channel

    Find And Leverage Community Leaders And Influencers To Build Your New Partner Ecosystem
    October 25, 2018 | Jay McBain

    B2B channel and marketing leaders are struggling to find ways to expand recruitment across many new partner types without making significant investments. Superconnectors provide a gateway to...