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FORRESTERNOW

Forrester First Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Report The Agency Data Platforms That Will Power Creativity At Scale

    The Next Agency Creative Leap Composes Data-Powered Human + Machine Creative Teams
    September 23, 2019 | Jay Pattisall

    Agency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their marketing and media investments. Agencies are betting...

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