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  • Data Management Platforms (DMPs)

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  • Report Applying The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019

    How To Identify The Right DMP Vendor For Your Business
    August 13, 2019 | Xiaofeng Wang

    In July 2019, we published a Forrester Wave™ evaluation of data management platforms (DMPs) in Asia Pacific. We used 39 criteria to evaluate 10 vendors, both global and country-specific ones. In...

  • Report The Forrester Wave™: Data Management Platforms, Q2 2019

    The Seven Providers That Matter Most And How They Stack Up
    June 13, 2019 | Tina Moffett, Arleen Chien

    In our 34-criterion evaluation of data management platforms (DMPs), we identified the seven most significant ones — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and...

  • Report The Forrester Wave™: Creative Advertising Technologies, Q4 2018

    The 10 Providers That Matter Most And How They Stack Up
    November 5, 2018 | Joanna O'Connell, Susan Bidel

    In our 31-criterion evaluation of creative advertising technology (adtech) providers, we identified the 10 most significant ones — Adacado Technologies, Adform, Celtra, Clinch, Flashtalking,...

  • Report Marketers: Manage Your Supply Chain

    Continuous Improvement: The Omnichannel Advertising Playbook
    July 26, 2018 | Susan Bidel

    B2C marketers bemoan the high proportion of their budgets that are nonworking. And it is undeniably true that the direct relationship of media to nonmedia costs associated with digital advertising...

  • Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q2 2018

    April 5, 2018 | Mary Pilecki, Arleen Chien, Susan Bidel

    Advertising technology (adtech) has been a staple for B2C marketers in their efforts to grow brand recognition, acquire customers, and sell products and services. But technologies have evolved, and...

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