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  • Report Data Warehouse Automation Platforms Help Close The Data-To-Insight Gap

    Seven DWA Vendors Bring Agility To The Entire BI/Analytics Development Life Cycle
    April 24, 2019 | Boris Evelson, Elizabeth Cullen

    Self-service business intelligence (BI), analytics, and data preparation platforms only partially support Agile development of BI applications. Parts of the process, like data modeling, still...

  • Report From Grease To Code: Industrial Giants Must Bet Their Futures On Software

    To Survive, Manufacturing Firms Must Become As Proficient In The Digital World As In The Physical One
    April 24, 2019 | Paul Miller

    Industrial giants rose to dominance by making high-quality physical objects. Lower-cost competition and increasingly complex multistakeholder ecosystems mean this old route to success is no longer...

  • Report Stop Saying "Yes" To Every CX Project

    Embrace Prioritization As The Backbone Of CX Strategy
    April 24, 2019 | Ryan Hart

    Most customer experience (CX) teams are trying to do too much with too little. Without a structured approach to assess, prioritize, and sometimes push back on proposed work, CX pros find themselves...

  • Report The 2020 Leader

    You Can't Give What You Don't Have
    April 24, 2019 | James L. McQuivey

    Achieving customer obsession makes your company better in every way, but customer obsession doesn't happen on its own. It requires leadership that puts the customer at the center of your...

  • Report Intelligent Agents Can't Answer Commercial Voice Searches

    Alexa, Siri, Google Assistant, And Cortana Fail Our Marketing Tests
    April 24, 2019 | Collin Colburn, Arleen Chien

    The notion of voice search completely upending B2C marketers' current search marketing strategies is premature. To understand today's commercial opportunities for brands across Amazon Alexa,...

  • Report The Inclusive Design Imperative: Win And Retain More Customers

    Modernize Your Design Practice To Reach More Of Your Target Market
    April 23, 2019 | Gina Bhawalkar

    Experience design (XD) leaders can help their firms win and retain customers, break into new markets, and get employees more engaged, by prioritizing inclusion. To do this, you need to shift your...

  • Report Get The Most Out Of IoT-Connected Business Operations Services Engagements

    Insights From The Forrester Wave™: Global IoT Services For Connected Business Operations, Q4 2018
    April 23, 2019 | Michele Pelino, Bill Martorelli

    The market for internet-of-things (IoT) professional services is robust but immature. Consequently, technology stakeholders driving connected business operations initiatives must sift through...

  • Report The Future Of The Digital Store

    Vision: The Digital Store Playbook
    April 23, 2019 | Fiona Swerdlow

    Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail...

  • Report Video: The Criteria For Great Mobile Apps Are Evolving

    Watch Our Video On Mobile Apps In April 2019
    April 22, 2019 | Julie A. Ask

    Our clients often ask us if they should still build mobile apps if consumers are spending more than 80% of their time in just a handful of apps. For now, the answer is "yes" — if you have customers...

  • Report How To Build An Effective Customer Success Planning Framework

    A Guide To Creating A Plan To Ensure Positive B2B Customer Experiences
    April 22, 2019 | TJ Keitt

    Customer success management (CSM) ensures that a business and its clients both get value from their relationship. It does this by guiding clients down a path to reach their desired business...

  • Report Digital CX Trends, 2019

    Digital CX And Human-Centered Experience Design Align — At Last

    Digital CX is changing: As it encompasses more capabilities like voice, connected devices, and notifications, customer experience (CX) pros and their companies can no longer take a...

  • Report Forrester Analytics: Smart Home Devices Forecast, 2018 To 2023 (US)

    ForecastView Document

    The smart home has moved past its early adoption stage, and we expect it to grow at a CAGR of 26.2% between 2018 and 2023. In this report, we share our outlook for the US smart home, including its...

  • Report The Forrester Wave™: Global API Strategy And Delivery Service Providers, Q2 2019

    The Nine Providers That Matter Most And How They Stack Up
    April 22, 2019 | Randy Heffner

    In our 19-criterion evaluation of global API strategy and delivery service providers, we identified the nine most significant ones — Accenture, Capgemini, Cognizant, Deloitte, IBM, Infosys, Tata...

  • Report The Forrester Wave™: Specialist API Strategy And Delivery Service Providers, Q2 2019

    The Seven Providers That Matter Most And How They Stack Up
    April 22, 2019 | Randy Heffner

    In our 19-criterion evaluation of specialist API strategy and delivery service providers, we identified the nine most significant ones — EPAM, Fresh Gravity, Hexaware Technologies, Mphasis,...

  • Report Audio: The State Of Extended Reality (XR) In 2019

    Listen To Forrester's Overview Of The Opportunities, Challenges, And Future Of Augmented, Virtual, And Mixed Reality
    April 19, 2019 | Jeffrey S. Hammond, Julie A. Ask

    Recent updates in hardware and development tools make extended reality (XR) ready for primetime in the enterprise. Important use cases are to extend expertise, assist with complex sales, and train...

  • Report Video: Use Customer Experience Basics To Guide Your Digital Experience Design

    Watch This Video To Learn How To Combine CX And DX Expertise To Design Effective Digital Experiences
    April 19, 2019 | Andrew Hogan, Julie A. Ask

    Don't leave the design and build of your digital experiences in the hands of your product managers alone. Instead, use a balanced approach that combines business strategy and human-centered design....

  • Report Protect Your Firm From Drones

    Security And Risk Pros Must Prepare Their Business For The Security, Privacy, And Compliance Risks of Drone Technology
    April 19, 2019

    Drones are no longer just airborne toys for amateur hobbyists. Organizations increasingly deploy drones in a wide range of applications, from agriculture, to maintenance and inspection, to law...

  • Report How To Transform Your Retail Store

    Executive Overview: The Digital Store Playbook
    April 19, 2019 | Fiona Swerdlow

    Today's customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences. It also enables them to...

  • Report Show, Don't Tell, Your Developers How To Write Secure Code

    Use Application Security Testing To Educate Your Developers
    April 19, 2019 | Amy DeMartine, Trevor Lyness

    Applications are the most frequent attack vector for companies; as a result, security pros made application security their top priority in 2019. Application security can only improve, however, if...

  • Report The Digital Risk Protection Market In 2019

    The First Cyber Intelligence Capability You Should Invest In
    April 19, 2019 | Josh Zelonis, Trevor Lyness

    This report is a deep dive into the digital risk protection market. We review where we see the market evolving as well as the different types of buyers and use cases for digital risk protection...

  • Report The ROI Of Customer Loyalty

    Business Case: The Customer Loyalty Playbook
    April 18, 2019 | Emily Collins, Reggie Lau

    Loyalty programs help companies identify and collect rich data about their best customers to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for...

  • Report FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

    Make Smart Choices Rather Than Following The Crowd
    April 18, 2019 | Julie A. Ask, Michael Facemire

    Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart...

  • Report Sales Guarantees Creep Into TV Ad Buying

    Don't Assume Proving Sales Is The Holy Grail Of TV Measurement
    April 18, 2019 | Jim Nail, Arleen Chien

    With the pressure to demonstrate marketing ROI steadily escalating, Chipotle and Turner Broadcasting System have set a new standard in post-campaign ROI measurement, conducting a pilot in which the...

  • Report Must-Have eCommerce Features

    Road Map: The Retail eCommerce Playbook
    April 18, 2019 | Sucharita Kodali

    Digital business professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This report takes a prescriptive look at industry standards and...

  • Report The Forrester New Wave™: Sales Social Engagement Tools, Q2 2019

    The Eight Providers That Matter Most And How They Stack Up
    April 18, 2019 | Mary Shea

    In Forrester's evaluation of the emerging market for sales social engagement tools, we identified the eight most significant providers in the category — Dynamic Signal, EveryoneSocial, Facelift...

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