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The Marketing Measurement And Insights Playbook For 2020

Embrace A Unified Marketing Measurement Standard

Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...

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  • Webinar The Future Of CX Measurement

    February 6, 2018 | Maxie Schmidt-Subramanian

    Three trends are disrupting how you can measure customer experience. These trends make it imperative for companies to innovate — or face the certainty that even their advanced CX measurement...

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