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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar B2C Marketing Predictions 2021

    The Five Predictions B2C Marketers Must Have On Their Radar For 2021
    November 2, 2020 | Stephanie Liu, David Novitzky

    2020 was a challenging year for B2C marketers, who faced a pandemic and data limitations. As marketers turn their attention to 2021, Forrester has 5 predictions on why marketers will shift to...

  • Webinar Balancing The Privacy-Personalization Paradox

    February 27, 2020 | Fatemeh Khatibloo

    Marketers face a Catch-22: Most customers want to be rewarded for their loyalty with better-tailored content and offers, but they really hate the data practices that personalization requires. In...

  • Webinar How To Be A Loyalty Company

    February 13, 2020 | Emily Collins

    B2C marketers understand that earning customer loyalty requires more than just offering a loyalty program. Any interaction a customer has with a brand has the potential to impact their loyalty. But...

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