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FORRESTERNOW

Forrester First Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Webinar Applying The Forrester Wave™: Social Suites, Q4 2019

    Thursday, March 19, 2020, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Jessica Liu, Sarah Dawson

    As social media management solution (SMMS) technology tacks additional capabilities on top of core social organic publishing and customer response, SMMSes evolve into social suites that offer a...

  • Forum Consumer Marketing 2019

    Beyond The Direct-To-Consumer Revolution
    April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

    Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...

  • Webinar Predictions 2019: B2C Marketing

    January 9, 2019 | Jessica Liu, Stephanie Liu, Jim Nail

    Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preferences and privacy taking center stage in 2018, B2C...

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