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  • Forum CX Singapore

    Supercharge Your CX Practice In One Day
    September 3, 2020 | Singapore | Frederic Giron

    CX Singapore 2020 is a one-day intensive event that will arm you with the tools and inspiration necessary to take your customer experience practice to the next level. Join us on September 3, 2020...

  • Webinar The US Customer Experience Index, 2020: CX Differentiation Is The Key To Long-Term Success

    June 23, 2020 | Michelle Yaiser, TJ Keitt

    During this webinar, we review the latest results from Forrester's US Customer Experience Index. We explain how the pandemic had little impact on this year's results, discuss trends in CX quality...

  • Forum CX North America

    Cutting-edge, interactive CX programming
    June 16, 2020 | New York City | Andrew Hogan

    Join 50 Forrester analysts and 1,500 CX industry leaders at CX North America for three days of innovative customer experience thought, tech, and strategy.

  • Forum CX North America

    Cutting-edge, interactive CX programming
    June 16, 2020 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    Join 50 Forrester analysts and 1,500 CX industry leaders at CX North America for three days of innovative customer experience thought, tech, and strategy.

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Webinar How To Get Digital CX Right Amid The Pandemic

    April 22, 2020 | Rick Parrish

    Now that your customers are stuck at home because of the COVID-19 pandemic, they’re engaging with you more digitally. They’re also in a more fragile emotional state. That’s why...

  • Webinar The Coronavirus And Consumer Sentiment

    How People Feel Will Affect Their Next Steps

    As the coronavirus spreads around the world, so do certain emotional responses that consumers have. At Forrester, we are carefully measuring how people go through various stages of understanding...

  • Webinar How To Be A Loyalty Company

    February 13, 2020 | Emily Collins

    B2C marketers understand that earning customer loyalty requires more than just offering a loyalty program. Any interaction a customer has with a brand has the potential to impact their loyalty. But...

  • Webinar Predictions 2020: B2C Marketing

    November 20, 2019 | Tina Moffett, Sarah Dawson

    Unpredictable economic times, a slow decline in consumer confidence, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2019, we expected...

  • Forum CX Europe 2019

    Change The Game: Leading Radical CX Innovation
    November 14, 2019 | Joana de Quintanilha

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Webinar The Canada Customer Experience Index, 2019

    Modest Gains Amid Stagnation Give Canadian CX Its Best Year Yet
    August 6, 2019 | Michelle Yaiser, Rick Parrish

    During this webinar, we delve into the latest results from Forrester’s Canada Customer Experience Index. We discuss trends in CX quality at the brand and industry level, the role that emotion...

  • Webinar The US Customer Experience Index, 2019

    Small Gains Emerge Amidst Widespread Stagnation
    June 26, 2019 | Michelle Yaiser, Rick Parrish

    During this webinar, we delve into the latest results from Forrester’s US Customer Experience Index™. We discuss trends in CX quality at the brand and industry level, the role that...

  • Webinar Breakthrough Or Bust: Forrester's Consumer Energy Index

    May 22, 2019 | Anjali Lai

    Empowered consumers appear to latch onto new experiences faster than innovators can build them. Still, business leaders know the pain of failing to win consumers’ attention, lead them to...

  • Webinar Are You Fit For The Future? You Can't Shape The Future With Tools You Don't Have

    April 23, 2019 | James L. McQuivey, PhD

    The future is coming, full of AI, robotics, and machine intelligence. Some are readier than others to partner with intelligent machines and shape our shared future, and they will have such a...

  • Webinar Define And Measure Emotion For More Effective Customer Engagement

    February 5, 2019 | Jim Nail

    Emotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....

  • Webinar Predictions 2019: B2C Marketing

    January 9, 2019 | Jessica Liu, Stephanie Liu, Jim Nail

    Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preferences and privacy taking center stage in 2018, B2C...

  • Webinar The Psychology Of Points

    December 18, 2018 | Emily Collins, Anjali Lai

    Brands across industries invest millions of dollars into loyalty programs that offer the same mix of points, discounts, and material benefits. But do they capture the hearts and wallets of...

  • Webinar Deliver Empathy-Infused Experiences Using AI-Infused Tech

    September 13, 2018 | Allison Snow

    The age of the customer is defined by the technological superiority of the customer. A firm’s disadvantage? The striking inability to get to know customers as well as customers can get to...