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The Retail eCommerce Playbook For 2020

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Forum Technology & Innovation

    learn best practices for driving innovation across your enterprise.
    November 3, 2020 | Chicago | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s innovation-driven business environment, technology leaders have a unique opportunity to move beyond the traditional back-office IT function and become the catalysts of business...

  • Forum Security & Risk

    Learn best practices for data security and cybersecurity risk management.
    September 22, 2020 | Washington, D.C. | Laura Koetzle, Stephanie Balaouras, Heidi Shey

    As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk 2020 to learn about...

  • Forum CX Singapore

    Supercharge Your CX Practice In One Day
    September 3, 2020 | Singapore | Frederic Giron

    CX Singapore 2020 is a one-day intensive event that will arm you with the tools and inspiration necessary to take your customer experience practice to the next level. Join us on September 3, 2020...

  • Webinar Retail This Week, Part 11

    Friday, August 28, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow

    Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

  • Webinar Retail This Week, Part 10

    Friday, August 14, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow

    Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

  • Webinar Retail This Week, Part 9

    Friday, July 31, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow

    Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

  • Webinar So You're Implementing Containers? Secure Them!

    Tuesday, July 28, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Sandy Carielli, Andras Cser

    Technology leaders are jumping at the chance to implement containers, and security leaders are scrambling to figure out how to protect them. Join us for a fireside chat about key container security...

  • Webinar The Key Points You Don't Want To Miss From The 2020 B2B And B2C Commerce Forrester Wave™ Evaluations

    Thursday, July 23, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Emily Pfeiffer, Joe Cicman

    Commerce technology is changing, and our evaluations of the most significant vendors in the space bring to light key findings about it. Forrester published two Forrester Wave evaluations of...

  • Webinar Retail This Week, Part 8

    Friday, July 17, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow

    Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

  • Webinar Put Testing In Your Automation Journey

    Thursday, July 16, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Diego Lo Giudice

    As Satya Nadella, CEO of Microsoft, put it to hundreds of developers at Microsoft Build 2020, “We’ve seen two years’ worth of digital transformation in two months!” If...

  • Webinar Deliver The Metrics That Matter With The Objectives And Key Results (OKRs) Framework

    Thursday, July 9, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Cinny Little

    Your work may include one or more of the following: data analytics; digital, customer, or consumer insights or research; strategy and planning; marketing; and competitive intelligence. Are you...

  • Webinar Launch Your Drop-Ship Program To Accelerate Profitable Sales

    Wednesday, July 8, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Emily Pfeiffer

    Drop shipping provides unique benefits to both retailers and suppliers. Learn how to tune your tech to enable new sales or supply channels and avoid common pitfalls of drop-ship programs. Key...

  • Webinar Retail's Omnichannel Acceleration: Mastering Commerce And Fulfillment In Times Of Crisis And Beyond

    Tuesday, July 7, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Brendan Witcher

    Today's customers expect a consistent and connected experience across shopping touchpoints. As consumer behavior continues to shift as a result of the pandemic, a seamless omnichannel experience is...

  • Webinar Use Adaptive Intelligence To Power Next-Generation Customer Insights

    June 30, 2020 | James Staten, Fatemeh Khatibloo

    Far too often, enterprises base their roadmaps, innovations, and business agility purely on insights gleaned from the data available within their four walls. To win in this era of hyperadoption,...

  • Webinar Retail This Week, Part 7

    Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

  • Forum CX North America

    Cutting-edge, interactive CX programming
    June 16, 2020 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    Join 50 Forrester analysts and 1,500 CX industry leaders at CX North America for three days of innovative customer experience thought, tech, and strategy.

  • Webinar Retail This Week, Part 6

    June 12, 2020 | Sucharita Kodali

    Join Forrester principal analyst Sucharita Kodali in her sixth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

  • Webinar Retailers: Where And How To Adjust Tech Budgets In The Pandemic Recession

    June 10, 2020 | Emily Pfeiffer, Andrew Bartels

    Retailers should tune their spending on tech to help them weather the pandemic recession. In this webinar, we help retailers understand how scenarios will play out and how to adjust as a...

  • Webinar Move At The Speed Of The Customer With AI-Enabled Consumer Intelligence Solutions

    June 9, 2020 | Cinny Little

    Customer insights and market research professionals must keep up with fast-moving customers. That requires understanding people's attitudes and emotions as well as their behavior — what...

  • Webinar The Rise Of The Autonomous Enterprise

    Run Your Enterprise On Autopilot
    June 5, 2020 | George Lawrie

    We have all seen the promise of autonomous vehicles, and many of us owe our lives to elementary autonomous functions such as antilock braking systems. Join this webinar to learn about the...

  • Webinar Turn To AI To Transform Personalization

    June 5, 2020 | James McCormick

    The latest AI technologies and data opportunities open the way for firms to disrupt and differentiate the way they digitally enhance and personalize experiences. Watch this webinar to explore the...

  • Forum Technology & Innovation EMEA

    Learn how you can become an engine of innovation at your organization.
    June 4, 2020 | London | Pascal Matzke

    As a technology leader, you have a unique opportunity in the year ahead. You can expand your role from manager of internal technology to your organization’s innovation leader. Are you ready...

  • Webinar Retail This Week, Part 5

    May 29, 2020 | Sucharita Kodali

    Join Forrester principal analyst Sucharita Kodali in her fifth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

  • Webinar The 5G Opportunity In The Retail Sector

    The retail sector is going through a dramatic transformation. Rather than just selling products, leading retailers are expected to deliver services and experiences. Interactive and ongoing customer...

  • Forum Technology & Innovation APAC

    Learn how to become the catalyst of innovation in your enterprise.
    May 26, 2020 | Mumbai | Amit Bhatia, Frederic Giron, Leslie Joseph

    In 2020, technology leaders in the innovation-driven Asia-Pacific region have a chance to rise above the day-to-day management of IT systems and become a true catalyst of business...

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