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The Retail eCommerce Playbook For 2020

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Webinar IoT Predictions 2021

    Thursday, January 7, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Paul Miller, Michele Pelino

    Enterprises and consumers continue to drive demand for new internet of things (IoT) solutions and services across verticals and geographies. Join us to hear Forrester IoT analysts reflect on 2020...

  • Webinar How Retailers Master The Discipline Of Perpetual Inventory

    Thursday, December 3, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Scott Compton, George Lawrie

    Shoppers expect to find stores plentifully stocked with everything they want to buy, but many of them like to check the availability of hand sanitizer or rice, for example, before they make the...

  • Webinar Customer Service Predictions 2021

    Customer Service Becomes A Critical Lifeline For Distressed Customers
    Friday, November 20, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Ian Jacobs, Daniel Hong, Julie Ask

    Customer service has long been tagged with the dreaded “cost center” label. But the pandemic kicked off a sea change in that perception. The purpose of customer service is no longer...

  • Webinar Retailers: Optimize Your Post-Purchase Experience To Delight And Win Customers

    Thursday, November 19, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Emily Pfeiffer, Brandon Shaik

    Retailers and brands often miss the opportunity to create excellent experiences for their customers even after capturing an order. Unlike with regular marketing emails, customers are much more...

  • Webinar Customer Identity And Access Management: What's Hot And What's Not

    Based On The Forrester Wave™
    Tuesday, November 17, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Andras Cser

    In this webinar, we review the evaluation criteria and results of Forrester's Q4 2020 customer identity and access management (CIAM) Wave. We look at scores of the evaluated solutions as well as...

  • Webinar Retail Predictions 2021

    Friday, November 13, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Fiona Swerdlow, Sucharita Kodali, Brendan Witcher

    As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...

  • Webinar Privacy Predictions 2021

    Elevate Customer And Employee Privacy As A Strategic Business And Societal Imperative
    Thursday, November 12, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Stephanie Balaouras, Heidi Shey, Enza Iannopollo

    With values-based consumers watching companies closely and employee privacy posed to become a priority for companies and regulators, 2021 will bring a great deal of change and new risks to...

  • Webinar US Tech Market Outlook For 2021 After The Election

    How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets
    Wednesday, November 11, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Andrew Bartels

    The outcome of the US presidential and congressional elections on top of the pandemic recession will have a big impact on US tech budgets. Drawing on the latest data, this webinar provides...

  • Webinar Digital Fragility Is A Ticking Time Bomb Inside Enterprises

    Protect And Preserve Born-Digital Information That Has Long-Term Value
    Thursday, November 5, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Cheryl McKinnon

    Information — whether content, data, or rich media assets — is born digital. High-value research, brand assets, intellectual property, and customer commitments are locked up in digital...

  • Webinar B2C Marketing Predictions 2021

    The Five Predictions B2C Marketers Must Have On Their Radar For 2021
    Monday, November 2, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Stephanie Liu, David Novitzky

    2020 was a challenging year for B2C marketers, who faced a pandemic and data limitations. As marketers turn their attention to 2021, Forrester has 5 predictions on why marketers will shift to...

  • Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

    Europe-Friendly Start Time
    Wednesday, October 28, 2020, 6:00 a.m.-7:00 a.m. Eastern time (10:00-11:00 GMT) | Laura Koetzle, Martin Gill, Martha Bennett

    The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...