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The Brand Experience Playbook For 2020

Create A Customer-Obsessed Brand Experience

In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

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  • Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying

    Thursday, October 22, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Sucharita Kodali, Anjali Lai

    The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...

  • Webinar Retail This Week, Part 9

    July 31, 2020 | Fiona Swerdlow, Sucharita Kodali

    Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

  • Webinar Retail This Week, Part 8

    Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

  • Webinar Retail This Week, Part 6

    June 12, 2020 | Sucharita Kodali

    Join Forrester principal analyst Sucharita Kodali in her sixth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

  • Webinar Retail This Week, Part 5

    May 29, 2020 | Sucharita Kodali

    Join Forrester principal analyst Sucharita Kodali in her fifth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

  • Webinar Retail This Week, Part 4

    May 15, 2020 | Sucharita Kodali

    Join Forrester principal analyst Sucharita Kodali in her fourth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

  • Webinar Retail This Week, Part 3

    May 8, 2020 | Sucharita Kodali

    Join Forrester principal analyst Sucharita Kodali in her third installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

  • Webinar Retail This Week, Part 1

    April 24, 2020 | Sucharita Kodali

    This is the first of a multi-part series on the state of the retail industry and the relevant impact of COVID-19. The presentations will be US focused.Key takeaways:This week, please join Forrester...

  • Webinar Protecting Your Brand On The Rogue Web: E-Control Is Essential

    September 4, 2019 | Sucharita Kodali

    The internet has enabled broad availability of goods and services, but that benefit has become a double-edged sword as brands have grappled with counterfeits, gray market goods, IP violations, and...