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The Brand Experience Playbook For 2020

Create A Customer-Obsessed Brand Experience

In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

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  • Webinar Retail This Week, Part 3

    May 8, 2020 | Sucharita Kodali

    Join Forrester principal analyst Sucharita Kodali in her third installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

  • Webinar Retail This Week, Part 1

    April 24, 2020 | Sucharita Kodali

    This is the first of a multi-part series on the state of the retail industry and the relevant impact of COVID-19. The presentations will be US focused.Key takeaways:This week, please join Forrester...

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