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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Transform Enterprise Security With The Zero Trust Edge

    Tuesday, November 10, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | David Holmes

    Enterprise security architecture has struggled because we have to interface with the most toxic network ever built — the public internet. It was designed to withstand nuclear attacks and to...

  • Webinar Digital Fragility Is A Ticking Time Bomb Inside Enterprises

    Protect And Preserve Born-Digital Information That Has Long-Term Value
    Thursday, November 5, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Cheryl McKinnon

    Information — whether content, data, or rich media assets — is born digital. High-value research, brand assets, intellectual property, and customer commitments are locked up in digital...

  • Forum Technology & Innovation Global

    Adapt To Win
    November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

  • Webinar Key Lessons To Perfect Your Sales Enablement Strategy

    Based On The Forrester Wave™: Sales Content Solutions, Q3 2020
    Thursday, October 29, 2020, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Laura Ramos

    As marketers and sellers rely more on digital means to meet buyers’ changing expectations and to engage at a pandemic-induced distance, your ability to prep sellers to be more effective in...

  • Webinar Improve Your Climate Action Plan With The Right Investments In Sustainability And Climate Risk Technologies

    Wednesday, October 28, 2020, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Stephanie Balaouras, Salvatore Schiano

    Like coping with the COVID-19 pandemic, how your company responds to the climate crisis reveals its commitment to its values and the extent of its adaptability. Investments in sustainability and...

  • Webinar Enabling The Next-Gen Workforce

    Tuesday, October 27, 2020, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Andrew Hewitt

    Millennials and Gen Z are a hot topic of discussion among today’s business leaders. But is a focus on age the right way to think about employee enablement and engagement? Early research casts...

  • Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying

    Thursday, October 22, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Sucharita Kodali, Anjali Lai

    The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...

  • Webinar How The Insights Center Of Excellence Powers The Adaptive Enterprise

    Wednesday, October 21, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Cinny Little

    Customer insights (CI) pros continue to struggle with driving more actions from data and insights. An insights center of excellence (COE), also called a hub-and-spoke model, is the leading...

  • Webinar How To Build New Digital Products

    Tuesday, October 20, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Nigel Fenwick, Jeff Lash

    For companies looking to expand revenue through digital capabilities, adding new digital products can seem like an easy option. But building new digital products is fundamentally different from...

  • Webinar Your Guide To The Enterprise Container Platforms Market

    Using The Forrester Wave™
    Monday, October 19, 2020, 10:00 a.m.-10:40 a.m. Eastern time (15:00-15:40 GMT) | Dave Bartoletti, Charlie Dai

    Cloud-native technologies are exploding in popularity because they help companies build powerful new apps faster and modernize legacy apps everywhere, from the data center to the cloud to the...

  • Webinar What's Hot And What's Not In Wealth Management Tech For 2020

    Wednesday, October 14, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Vijay Raghavan

    In the highly competitive world of wealth management, financial services must invest in tech initiatives that will differentiate them, drive revenue growth, and keep their customers and financial...

  • Forum Data Strategy & Insights

    Thought leadership, strategic direction, and networking opportunities needed to shape your data and analytics strategy for the coming decade.
    October 14, 2020 | Live Virtual Experience | Brandon Purcell, Noel Yuhanna, Boris Evelson

    Are you ready to turn your organization into an insights-driven enterprise? Join more than 20 Forrester analysts, industry speakers, and over 650 data and analytics practitioners for two days at...

  • Webinar The Future Of Japanese Banking Is Open

    Tuesday, October 13, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Meng Liu

    Japan is one of the largest banking markets in the world. In recent years, we've seen a digital awakening in the banking and financial services industry driven by initiatives like open banking....

  • Webinar Industry Lens: Tech Titans In Retail

    Friday, October 9, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, Sucharita Kodali

    Join Forrester VP and principal analyst Sucharita Kodali for the third in our three-part "Industry Lens: Tech Titans" webinar series. Episode 3 focuses on how the tech titans such as Apple, Google,...

  • Webinar Sharpen Your Customer Acquisition By Learning From Fast-Growing DTC Startups

    Wednesday, October 7, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Ryan Skinner, Sarah Dawson

    Direct-to-consumer (DTC) startups may still be small, but they’re grabbing much of the growth in sector after sector. Their acquisition practices provide a number of best practices for larger...

  • Webinar Asynchronous Chat: The Role of Messaging And Third-Party Platforms In Customer Service

    Tuesday, October 6, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie Ask, Ian Jacobs, Hailey Colin

    Customer service organizations are adapting to increasingly social and connected consumers seeking service in their preferred channel. Consumers have embraced platforms like Apple Business Chat...

  • Forum Summit Europe

    Feel the Energy: Aligning. Empowering. Performing.
    October 6, 2020 | Live Virtual Experience

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to the B2B community – supercharging the opportunities for intelligent...

  • Webinar Countering TLS 1.3 And DNS-Over-HTTPS

    Tuesday, October 6, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | David Holmes

    New encryption standards TLS 1.3 and DNS-over-HTTPS (DoH) are sweeping the last crumbs of visible user activity off the enterprise network table. Network monitoring must adapt with these new...

  • Webinar Digital Operations Platforms For Distribution Businesses

    Based On The Forrester Wave™
    Friday, October 2, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Liz Herbert

    Digital operations platforms (DOPs) deliver the enterprise functionality needed to deliver new value to stakeholders and to respond to the shifting expectations of both their customers and their...

  • Webinar Digital Operations Platforms For Services Businesses

    Based On The Forrester Wave™
    Thursday, October 1, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Liz Herbert

    Digital operations platforms (DOPs) deliver the enterprise functionality needed to deliver new value to stakeholders and to respond to the shifting expectations of both their customers and their...

  • Report Research Overview: Customer Analytics Technologies And Services

    Tools And Technology: The Customer Analytics Playbook
    September 30, 2020 | Brandon Purcell

    Customer analytics is the engine of a customer-centric, insights-driven business. To derive meaningful insights from data and take effective actions, customer insights (CI) leaders partner with...

  • Blog Real-Time, Contactless Feedback During The Pandemic

    September 30, 2020 | Steven Peltzman

    Forrester’s FeedbackNow team is excited to announce the launch of the touchless version of our globally deployed “smiley boxes,” enabling airports, stores, hospitals, hotels, and businesses of all...

  • Webinar Key Trends In Customer-Facing Identity And Access Management

    September 30, 2020 | Andras Cser

    This webinar looks at the key trends in customer identity and access management (CIAM). We look at integration requirements outside of the traditional security arena and user profile management...

  • Blog How To Create A Sales Plan While Dodging The Curveballs The World Keeps Throwing

    September 29, 2020

    The COVID-19 pandemic, social unrest, severe wildfires, and other major occurrences of 2020 have made this year unlike any other. These events also have had significant impacts on buyers, their...

  • Blog Why Is Europe’s Automation Adoption Different From The Rest Of The World?

    September 29, 2020

    Automation benefits, such as efficiency and productivity gains and improved customer and employee experience at lower cost, are globally valid and understood. But there are significant differences...

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