Search Results
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Webinar Predictions 2020: B2C Marketing
Unpredictable economic times, a slow decline in consumer confidence, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2019, we expected...
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Webinar Marketers, Stop Sacrificing Long-Term Goals For Short-Term Wins
July 30, 2019 | Tina MoffettB2C marketers know long-term marketing goals like brand health and sustainable revenue growth are important, but they too often focus more on short-term goals like sales conversions. The...
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Webinar The Forrester Wave™: Data Management Platforms, Q2 2019
July 16, 2019 | Tina MoffettThis webinar explores the findings from the 2019 Forrester Wave on data management platforms (DMPs), which examined the capabilities and strategies of seven top vendors. Key takeaways: Learn about...
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Webinar Chart Your Course To Marketing Measurement Maturity
Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business...
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Webinar Privacy Concerns Cripple Attribution Measurement
November 20, 2018 | Tina MoffettThe marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe,...
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Webinar Artificial Intelligence Transforms Marketing Performance Measurement
September 19, 2018 | Tina MoffettThis webinar clarifies the current state of artificial intelligence (AI) in marketing performance measurement and helps marketers identify how they should advance their skills, processes, and...
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Webinar Customer-Obsessed Marketing Demands Unified Measurement
Marketers must change their attitude toward measurement: away from siloed, single-channel tracking and passively reviewing post-campaign reports and toward using those results to build analytic...
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Webinar Transform Marketing With Customer Journey Analytics
July 12, 2018 | Tina MoffettThis webinar shares how marketers can use journey analytics to understand and optimize their customers' paths to purchase. Key takeaways: Learn how marketing strategies can better acknowledge...
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Webinar Get Started, Recommit, Or Ramp Up Your Insights Program For Customer Obsession
Customer-obsessed companies that make insights-driven decisions are growing more than 30% annually on average. That’s a growth rate worth chasing. Regardless of stage, "insights" needs to...
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Webinar Select The Right Measurement Vendors Using The Forrester Wave™
Data-driven marketing builds a fact-based marketing strategy so marketers can engage customers with contextually relevant messages. Marketers need to wrangle the messy interactions across journeys...
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Webinar Master The Mechanics Of Marketing Measurement Using In-Market Testing And Statistical Modeling
While B2C marketers have become more measurement-savvy, they still struggle with the core marketing measurement techniques — both in terms of how the techniques differ and when to use them....