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Webinar Artificial Intelligence Transforms Marketing Performance Measurement
September 19, 2018 | Tina MoffettThis webinar clarifies the current state of artificial intelligence (AI) in marketing performance measurement and helps marketers identify how they should advance their skills, processes, and...
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Webinar Master The Mechanics Of Marketing Measurement Using In-Market Testing And Statistical Modeling
While B2C marketers have become more measurement-savvy, they still struggle with the core marketing measurement techniques — both in terms of how the techniques differ and when to use them....