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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Predictions 2021: Agencies Will Swarm Talent With Technology

    Tuesday, December 15, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jay Pattisall, Thomas Husson, Andrew Hogan

    Buckle up: 2021 is going to be a wild ride for agencies as they navigate to recovery. After weathering a 23% drop in marketing spend in the US and shedding an estimated 49,000 agency workers...

  • Webinar Consumer Predictions 2021

    Friday, December 11, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Anjali Lai

    The crises of 2020 will lead to further fragmentation among already-divided consumers and tensions for brands. Businesses will not survive the harsh climate of 2021 without tuning into key changes...

  • Webinar CMO Predictions 2021

    What The Best CMOs Will Do In 2021
    Tuesday, December 8, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Shar VanBoskirk

    Brace yourself. 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of...

  • Webinar B2B Sales Predictions 2021

    Wednesday, December 2, 2020, 2:30 p.m.-3:30 p.m. Eastern time (19:30-20:30 GMT) | Mary Shea, PhD, Laura Ramos, Jay McBain

    This is your chance to engage directly with the analysts who made our 2021 predictions for B2B Sales. During this conversation between our analysts — and with you — we dive into the...

  • Webinar The State Of Video Technologies For Delivering Virtual Employee And Customer Experiences

    Tuesday, December 1, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Nick Barber

    Video experiences are powerful for both employees and customers. With a wide array of technologies supporting video experiences, which ones should you invest in? This webinar looks at 20 video...