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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Predictions 2021: Agencies Will Swarm Talent With Technology

    Tuesday, December 15, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jay Pattisall, Thomas Husson, Andrew Hogan

    Buckle up: 2021 is going to be a wild ride for agencies as they navigate to recovery. After weathering a 23% drop in marketing spend in the US and shedding an estimated 49,000 agency workers...

  • Webinar CMO Predictions 2021

    What The Best CMOs Will Do In 2021
    Tuesday, December 8, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Shar VanBoskirk

    Brace yourself. 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of...

  • Webinar Advertising Predictions 2021

    Tuesday, November 24, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Joanna O'Connell, Sarah Dawson

    2021 will be a year of transformation for the advertising industry. As impending privacy restrictions, the specter of total third-party cookie deprecation, and rising expectations of values-based...

  • Webinar Deconstructing The Forrester Wave™: Social Listening Platforms, Q4 2020

    Tuesday, November 17, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jessica Liu, Sarah Dawson

    Social listening platforms' value extends beyond the marketing department to public relations, consumer insights, market research, customer service, and product teams. Brands can apply social...

  • Webinar B2B Marketing Predictions 2021

    A Conversation With The Analysts Who Made Them
    Monday, November 9, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Lori Wizdo, Laura Ramos, Steven Casey

    This is your chance to engage directly with the analysts who made our 2021 predictions for B2B marketing. During this conversation between our analysts — and with you — we dive...

  • Webinar B2C Marketing Predictions 2021

    The Five Predictions B2C Marketers Must Have On Their Radar For 2021
    Monday, November 2, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Stephanie Liu, David Novitzky

    2020 was a challenging year for B2C marketers, who faced a pandemic and data limitations. As marketers turn their attention to 2021, Forrester has 5 predictions on why marketers will shift to...

  • Webinar Key Lessons To Perfect Your Sales Enablement Strategy

    Based On The Forrester Wave™: Sales Content Solutions, Q3 2020
    Thursday, October 29, 2020, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Laura Ramos

    As marketers and sellers rely more on digital means to meet buyers’ changing expectations and to engage at a pandemic-induced distance, your ability to prep sellers to be more effective in...

  • Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

    Europe-Friendly Start Time
    Wednesday, October 28, 2020, 6:00 a.m.-7:00 a.m. Eastern time (10:00-11:00 GMT) | Laura Koetzle, Martin Gill, Martha Bennett

    The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

  • Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying

    Thursday, October 22, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Sucharita Kodali, Anjali Lai

    The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...