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  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 16, 2019 | Cambridge, MA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 12, 2019 | San Francisco, CA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 4, 2019 | London, UK | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Forum CX Europe 2019

    Change The Game: Leading Radical CX Innovation
    November 14, 2019 | Joana van den Brink-Quintanilha

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Forum Data Strategy & Insights 2019

    The Insights-Driven Enterprise: Data Strategies for Business Transformation
    November 5, 2019 | Austin | Brandon Purcell, Noel Yuhanna, Boris Evelson

    It's time to stop drowning in data. The insights-driven enterprise is dependent on a critical, shared resource: deep pools of data. Data analytics, data governance, and data infrastructure are...

  • Forum CX SF 2019

    The Rise of XD: Master the New Art (and Science) of Experience Design
    October 17, 2019 | San Francisco | Andrew Hogan

    Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...

  • Workshop Value-Driven AR Program Creation with FIAR

    A Workshop For Analyst Relations Professionals
    September 18, 2019 | London, UK | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Forum Privacy & Security 2019

    The Technology of Trust
    September 12, 2019 | Washington, D.C. | Laura Koetzle, Stephanie Balaouras, Heidi Shey

    Privacy is the new competitive advantage. Your customers increasingly gravitate to brands they trust. How do you weave trust into the core of your brand promise and value proposition? How can you...

  • Workshop Value-Driven AR Program Creation With FIAR

    A Workshop For Analyst Relations Professionals
    September 9, 2019 | Cambridge, MA | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Workshop Value-Driven AR Program Creation with FIAR

    A Workshop For Analyst Relations Professionals
    September 5, 2019 | San Francisco, CA | Kevin Lucas

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • Forum CX Singapore 2019

    Change The Game: Driving Radical CX Innovation
    August 28, 2019 | Singapore | Frederic Giron

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Webinar Introducing Forrester's Values-Based Experience Framework

    Wednesday, August 7, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Rick Parrish

    Brands’ moral, social, and political values are now a core issue for most consumers. Unfortunately, companies lack a systematic approach to bringing their own values to life in the...

  • Webinar Add Social Engagement To Your B2B Selling Repertoire

    Wednesday, July 10, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mary Shea, Matthew Camuso

    Business buyers expect to seamlessly interact with sellers in both digital and in-person settings, but today only 25% of B2B marketing and sales leaders said they consistently equip sellers with...

  • Webinar Make The Most Of Your VoC Technology Investments

    Tuesday, July 2, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Faith Adams

    Customer experience (CX) pros continue to invest in technologies to propel their voice of the customer (VoC) efforts forward — but the market has become quite crowded, making it cloudy for...

  • Webinar GDPR And Its Impact On Customer Service Operations — Be Prepared!

    Thursday, June 27, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Art Schoeller

    Consumers increasingly want better protection of their data, and regulators are responding. The EU's General Data Protection Regulation (GDPR) puts in place strict rules that companies must adhere...

  • Webinar Retailers And Brands Must Value Sustainability

    Thursday, June 27, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Michelle Beeson, Luis Deya

    Consumers increasingly include environmental and ethical values in their decisions to buy from brands and retailers. During this webinar, we share how consumer attitudes are changing and what...

  • Webinar How To Hack Your Office Space For Better EX

    Wednesday, June 26, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Amanda LeClair, Samuel Stern

    Employee experience (EX) is affected by everything from the coaching we receive from our managers and interactions with customers to the length of our commute and tools we use to do our jobs....

  • Webinar The US Customer Experience Index, 2019

    Small Gains Emerge Amidst Widespread Stagnation
    Wednesday, June 26, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Michelle Yaiser, Melissa Parrish

    During this webinar, we delve into the latest results from Forrester’s US Customer Experience Index™. We discuss trends in CX quality at the brand and industry level, the role that...

  • Workshop Raise Your Game in Waves, MQs, And Other Major Evaluations

    A Workshop For Analyst Relations Professionals
    June 26, 2019 | London, UK | Kevin Lucas

    Major comparative evaluations of technology or service sellers, like the Wave and the MQ, play a central part in the analyst relations (AR) programs of included vendors. Leadership placements can...

  • Webinar B2B And B2B2C Firms: Support Revenue, Customer Experience, And Efficiency With Analytics And Insights

    Tuesday, June 25, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Allison Snow

    B2B and B2B2C companies have focused their analytics programs on either customer insights (CI) and revenue or cost optimization and operations. This made sense in years past, when firms could focus...

  • Webinar What Is A B2B Customer Data Platform (CDP), And What Can It Do For B2B Marketers?

    Thursday, June 20, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Steven Casey

    B2B marketers are caught in a data squeeze. They know they need to be data-driven, but they also have low confidence in the quality of the data they manage and the data management skills...

  • Webinar Protect Against Bad Bots That Are Trying To Kill Your Customer Experience

    Tuesday, June 18, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Amy DeMartine

    You may have heard about chatbots, but did you know that 38% of internet traffic comes from automated programs called bots and more than half of this is malicious? These bots are simple programs...

  • Workshop Raise Your Game in Waves, MQs, and Other Major Evaluations

    A Workshop For Analyst Relations Professionals
    June 18, 2019 | Cambridge, MA | Kevin Lucas

    Major comparative evaluations of technology or service sellers, like the Wave and the MQ, play a central part in the analyst relations (AR) programs of included vendors. Leadership placements can...

  • Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    June 17, 2019 | Cambridge, MA | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • Webinar The Current State Of Content Marketing Platforms From A B2C And B2B Perspective

    Thursday, June 13, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Ryan Skinner, Laura Ramos

    How are content marketing platforms (CMPs) addressing the needs of B2C and B2B marketers as their buyers’ content interests and needs continue to change? In this webinar, Principal Analyst...

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