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  • For Customer Experience Professionals

    Report

    Report The Right Mobile Usability Testing Tool

    August 19, 2014 | Deanna Laufer

    Mobile is a leading driver of customer experience (CX) innovation, but a bad mobile experience can turn away customers for good. That's why CX professionals should embrace tools and services...

  • For B2C Marketing Professionals

    Report

    Report Who Flocks To Twitter?

    December 12, 2009 | Sean Corcoran, Josh Bernoff

    Eight percent of US online adults post and read updates on Twitter at least monthly, while another 4% read but don't post. While modest, both of these groups will prove powerful for marketers to...

  • For CIO Professionals

    Report

    Report Best Practices For Optimizing Your Migration To A Cloud Collaboration Solution

    Lessons For CIOs Learned From Google Apps And Microsoft Office 365 Customers
    January 28, 2014 | TJ Keitt

    Many organizations are looking to move their on-premises collaboration tool sets into Google Apps or Microsoft Office 365 to take advantage of the benefits of the cloud. However, many technology...

  • For Customer Experience Professionals

    Report

    Report The Power Of Disciplined Simplification

    November 10, 2014 | Allegra Burnette

    Customer experience (CX) professionals at established firms struggle to replicate the lean mix of strategy, technology, and execution associated with successful startups and their distinctive...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Big Data Text Analytics Platforms, Q2 2016

    The 10 Providers That Matter Most And How They Stack Up
    May 9, 2016 | Boris Evelson

    In our 20-criteria evaluation of big data text analytics platforms providers, we identified the 10 most significant ones — Attivio, Cambridge Semantics, Clarabridge, Digital Reasoning, Expert...

  • For B2C Marketing Professionals

    Report

    Report Media Product Innovation: Building Products That Thrive In The Media Meltdown

    December 15, 2009 | Mark Mulligan

    Fundamental shifts in consumers' perceptions of value underpin the current period of crisis in which the media industries find themselves. Consumers are not falling out of love with media but...

  • For Infrastructure & Operations Professionals

    Report

    Report Rumors Of VMware's Demise Are Greatly Exaggerated

    VMware Faces Great Challenges But Keeps Delivering Growth, Defying Its Critics
    July 12, 2017 | Chris Gardner, Dave Bartoletti

    VMware, for years one of Silicon Valley's darlings, has struggled to find its place in the new world of cloud computing. Skepticism over its long-term viability continues because of unprecedented...

  • For Application Development & Delivery Professionals

    Report

    Report Case Study: Ci&T's Path To Lean Methods

    Ci&T's Lean Journey Started With Failure But Has Led To Competitive Advantage
    July 1, 2010 | Dave West

    Application development professionals can learn about one path to a Lean approach from Ci&T, a Brazil-based midtier systems integrator that during the past four years has transformed its approach...

  • For Infrastructure & Operations Professionals

    Report

    Report Setting The IT Service Desk On Fire

    Learn How To Dramatically Increase Customer Experience From Others
    February 13, 2014 | Amy DeMartine

    For many organizations, customer experience surveys of the IT service desk are already in place. However, if customer experience scores are at unacceptable levels, knowing what and how to change...

  • For Enterprise Architecture Professionals

    Report

    Report SDL Tridion Leads In WCM For External Sites

    The Forrester Wave™ Vendor Summary, Q3 2007
    July 16, 2007 | Kyle McNabb, Stephen Powers

    SDL Tridion Content Manager R5.2 is an offering from a European-based vendor (recently acquired by UK-based SDL) that has been branching out into the North American market. SDL Tridion offers a...

  • For B2C Marketing Professionals

    Report

    Report Crack The Content Marketing Code In Five Easy Steps

    Road Map: The Content Marketing Playbook
    September 21, 2016 | Ryan Skinner

    Among marketing leaders, fewer than half can say their content marketing activities deliver measurable business outcomes. At the same time, they concede that based on how customers behave and buy,...

  • For B2C Marketing Professionals

    Report

    Report Ad Fraud: Tackle Digital Ads' Dirty Little Secret And Make Money In The Process

    Publishers That Deliver Transparent And Fraud-Free Ad Inventory Environments See Greater Advertisers' Investments
    November 11, 2014 | Susan Bidel

    Even the Interactive Advertising Bureau (IAB) admits there is a significant level of fraud in the digital advertising ecosystem. It exists in display, mobile, and video. Brand marketers, who...

  • For Application Development & Delivery Professionals

    Report

    Report The New Generation Of Embedded BI Will Close The Insights-To-Action Gap

    Practical Steps To Embed Business Intelligence In Enterprise Applications
    April 11, 2017 | Boris Evelson, John R. Rymer

    AD&D leaders have always recognized that business intelligence (BI) is most valuable when it is pervasive, contextual, and actionable. A new generation of embedded BI technologies gives AD&D pros...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How German Banking Customers Use Different Channels, 2011

    September 30, 2011 | Vanessa Niemeyer, Ph.D.

    In Germany, as many consumers now bank online as in the branch. Younger, better-educated customers with higher incomes are migrating to the Internet and the mobile channel. While the Web is...

  • For Application Development & Delivery Professionals

    Report

    Report Beyond Benchmarks: Estimate Your Application Maintenance Costs Using Internal Data

    December 9, 2009 | Phil Murphy

    Applications professionals struggle to explain the cost of their applications' ongoing operations and maintenance to their business counterparts, who commonly perceive the costs as excessive. The...

  • For B2C Marketing Professionals

    Report

    Report The State Of Online Video Advertising In Europe, 2015

    How To Craft High-Performance Video Ad Plans In Europe
    September 29, 2015 | Samantha Merlivat

    Online video advertising has grown exponentially since 2009, when Forrester first assessed the state of online video advertising in Europe. Consumers' video consumption has grown rapidly,...

  • For Security & Risk Professionals

    Report

    Report Case Study: A Global Manufacturer Tackles Server Operating System Security

    June 20, 2007 | Jennifer Albornoz Mulligan

    A large global manufacturer was struggling to maintain and improve the security of its server operating systems (OSes). The IT operations team was spending all of its time chasing down the...

  • For Security & Risk Professionals

    Report

    Report Unisys Performs Strongly With Solid MSS Integration And Specialized Capabilities

    October 4, 2007 | Thomas Raschke

    Systems integrator Unisys enters Forrester's first evaluation of managed security services (MSS) as a Strong Performer. Unisys' main differentiators stem from its adjacent capabilities as a systems...

  • For Application Development & Delivery Professionals

    Report

    Report Integration Competency Center Best Practices

    Lessons Learned By Firms That Have Implemented One
    November 3, 2011 | Ken Vollmer

    Creating an effective integration competency center (ICC) requires considerable upfront planning and coordination to succeed. To maximize your chances of success, take advantage of the lessons...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Technographics® Survey Highlights: Online Shopping And Multichannel Shopping Overview

    July 6, 2010 | Ina Mitskaviets

    This highlight deck outlines online shopping and multichannel shopping in the US from our North American Technographics Retail Online Benchmark Recontact Survey, Q2 2010 (US)

  • For B2C Marketing Professionals

    Report

    Report Predictions 2014: Marketing Leaders Put Insights To Use

    Big Data Makes Way For Smart Data Across Social, Mobile, And Media
    December 30, 2013 | Melissa Parrish, Nate Elliott

    Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Report: Mobile Payments Forecast, 2016 To 2021 (US), Q4 2016 Update

    ForecastView Document
    February 6, 2017 | Shaurya Priya

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the transaction value of mobile payments in the US. As consumers further integrate mobile into everyday...

  • For Infrastructure & Operations Professionals

    Report

    Report Cisco Systems: A Report Card On Ubiquitous Mobility

    October 11, 2007 | Chris Silva

    Cisco has long been considered a leader in all segments of networking from the core to the edge, steadily adding voice- and location-based services and solutions on top of its foundational...

  • For Enterprise Architecture Professionals

    Report

    Report Vignette's Solid Functionality Offset By Loss Of Momentum In WCM For External Sites

    July 16, 2007 | Kyle McNabb, Stephen Powers

    Vignette Content Management 7.3 provides a J2EE-based Web content management (WCM) solution with comprehensive functionality for both content management and content delivery. The product features...

  • For Enterprise Architecture Professionals

    Report

    Report Create A Business Architecture Program That Addresses Customer Expectations

    Executive Overview: The Business Architecture Playbook
    March 11, 2016 | Gordon Barnett

    Firms are challenged with understanding the impact of technology, business model, and customer disruption. So firms are seeking new approaches to define, plan, and execute customer-driven...

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