Search Results
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Report Building A Mobile Business Case: It's A Steep Climb
Business Case: The Mobile eBusiness Playbook
Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...
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Report Adoption Profile: Public Cloud In North America, Q2 2018
Pragmatic Cloud Strategies Provide A Path To Innovation Sustainability
April 19, 2018 | Lauren E. NelsonCloud skills are key for infrastructure and operations (I&O) professionals, who now have a stronger experience base. But enterprises still struggle to find an approach that reflects their own...
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Report Answers To Common Questions About Forrester's Customer Experience Index
Frequently Asked Questions About The CX Index Methodology, Business Impact Simulator, And Benchmark Study
Companies need a way to measure changes in the quality of their customer experience (CX), understand how it compares to competitors' CX, and prioritize improvements that will grow revenue....
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Report Manage Third-Party Risk To Achieve And Maintain GDPR Compliance
It doesn't matter if third parties supply you with data, technology, or services: If they touch your customers' or employees' personal data, their security and privacy postures directly affect your...
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Report The Dawn Of Digital Decisioning
New Software Automates Immediate Insight-To-Action Cycles Crucial For Digital Business
A key challenge in digital business: deciding what to do in the customer's moment of need — and then doing it. Digital decisioning software capitalizes on analytical insights and machine learning...
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Report Protecting Industrial Control Systems And Critical Infrastructure From Attack
Increasing Threats And Devastating Consequences Require A Zero Trust Security Approach
Much of today's industrial control systems (ICSs), including those in critical infrastructure industries like energy and utilities, consist of outdated technology connected to IT networks and...
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Report Digital CX Trends, 2018
Landscape: The Digital Customer Experience Improvement Playbook
In our 2017 edition of this digital CX trends report, Forrester identified how technology was advancing user interfaces by adding AI enablers and how innovation labs and employee tools that support...
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Report Adoption Profile: Private Cloud In North America, Q2 2018
Adoption And Accuracy Increase Despite The Ongoing Migration Craze
April 19, 2018 | Lauren E. NelsonPrivate cloud adoption in North America has regained momentum over the past year. Whether your organization is seeking a platform to enable developers or a way to optimize existing systems, private...
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Report A Clear Multicloud Strategy Delivers Business Value
Get Comfortable With The Reality Of Multiple Cloud Partners
April 18, 2018 | Paul MillerThe systems of engagement driving business growth often exploit cloud computing for agility, flexibility, and cost-effectiveness. In isolation, each of these systems may need just one cloud...
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Report Mind The Gap When Organizing To Support Contact Center Applications
Organization: The Contact Centers For Customer Service Playbook
April 18, 2018 | Art SchoellerContact center applications require high reliability and scale that exceed typical requirements for enterprise applications. Configuring them drives not only the customer experience but the agent...
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Report Forrester Data: Retailer And Store Forecast, 2018 To 2023 (UK)
ForecastView Document
April 18, 2018 | Michael O'GradyeCommerce growth is forcing retailers to adapt their physical stores. Digital touchpoints are changing how consumers interact with retailers, consumers are spending less time visiting stores, and...
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Report The Art And Science Of Retail eCommerce
Executive Overview: The Retail eCommerce Playbook
April 18, 2018 | Fiona SwerdlowRetail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...
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Report The New Paradigm Of Retail
Vision: The Retail eCommerce Playbook
April 18, 2018 | Ananda ChakravartyOmnichannel services continue to change the offers that retailers provide and the ways consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow, retailers must...
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Report The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018
US Life Insurers Disappoint With Weak Digital Guidance
Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers research and then buy life insurance. To see how helpful they are to...
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Report Construct The Business Case For Digital Store Transformation
Business Case: The Digital Store Playbook
April 17, 2018 | Brendan WitcherRetailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...
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Report Now Tech: Big Data Fabric, Q2 2018
Forrester's Overview Of 18 Big Data Fabric Vendors
April 17, 2018 | Noel YuhannaYou can use big data fabric to provide a comprehensive view of data resources, secure big data sources, and accelerate big data initiatives. But to access these benefits, you'll first have to...
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Report Strategic Benchmarks 2018: Infrastructure Priorities
Benchmarks: The Infrastructure Transformation Playbook
April 17, 2018 | Sophia I. VargasThis report provides infrastructure and operations (I&O) professionals with strategic benchmarks so they can compare their infrastructure budgets, priorities, motivations, and technology adoption...
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Report The Future Of Digital Experiences
Vision: The Mobile eBusiness Playbook
Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....
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Report Now Tech: Recurring Customer And Billing Management, Q2 2018
Forrester's Overview Of 34 Recurring Customer And Billing Management Providers
April 17, 2018 | Lily VaronYou can use recurring customer and billing management solutions to: 1) easily configure pricing models; 2) manage customer relationships; and 3) get insight into recurring customers and revenues....
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Report Banks Must Embrace Digital Business Models To Redefine Their Value To Customers
Digital Leaders At Middle Eastern Banks Are Starting To Address Key Tasks That All Banks Must Master
April 16, 2018 | Zhi Ying NgFacing tough economic conditions, competition from more agile players, and changing customer needs, banks in the Middle East are pursuing digital business models to generate new revenue streams and...
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Report Using AI For Evil
A Guide To How Cybercriminals Will Weaponize And Exploit AI To Attack Your Business
The tools of artificial intelligence (AI), from text analytics to facial recognition to machine learning (ML) platforms, are transforming almost every aspect of business from personalized customer...
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Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018
Tools And Technology: The Marketing Measurement And Insights Playbook
In our 34-criteria evaluation of marketing measurement and optimization solutions, we identified the eight most significant providers — Analytic Partners, Data2Decisions, Ipsos MMA, IRI, Kantar...
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Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve
Benchmarks: The Enterprise Content Management Playbook
April 16, 2018 | Cheryl McKinnonBenchmarks provide enterprise architects and their content management program peers with data to inform their road maps. Content is essential to successful digital business. Use this report to...
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Report The Future Of The Digital Store
Vision: The Digital Store Playbook
April 13, 2018 | Ananda ChakravartyToday's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail...
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Report Assess Your Workforce Maturity To Deliver A Better Employee Experience
Assessment: The Employee Experience Playbook
April 13, 2018 | David K. JohnsonInfrastructure and operations (I&O) leaders responsible for employee technology often seek ways to improve their services and mature their organizations, but they may be relying on traditional...