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  • For Sourcing & Vendor Management Professionals

    Report

    Report Indian IT Service Providers Pursue France

    November 6, 2007 | Stephanie Moore

    French companies are increasingly interested in using Indian/offshore resources for their IT and business process outsourcing needs. While some prefer to rely on local European, French, or global...

  • For Application Development & Delivery Professionals

    Report

    Report Who Are Enterprise Cloud Developers?

    What Forrester's Forrsights Developer Survey, Q1 2013 Shows
    August 6, 2013 | James Staten, Lauren E. Nelson

    Less than a quarter of all enterprise developers are using cloud platforms today. Examining the first movers, using the Forrester Forrsights Developer Survey, Q1 2013, we found significant...

  • For Infrastructure & Operations Professionals

    Report

    Report Cloud Services Jumpstart Your Pursuit Of Customer Obsession

    Executive Overview: The Cloud Computing Playbook
    October 26, 2016 | Glenn O'Donnell

    Cloud computing can be a game-changer for your company and its customers — but it's also rife with misinformation. Confusing cloud definitions and erroneously identified "cloud" solutions impede...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Choosing An Alternative To India Involves More Than Looking For Cheap Talent

    October 5, 2007 | John McCarthy

    A range of issues leaves firms looking for alternative offshore locations such as concerns regarding rising costs in India. Customers need to hedge their geopolitical risks. Many countries are...

  • For Application Development & Delivery Professionals

    Report

    Report Topic Overview: Data Warehousing

    January 23, 2007 | J. Paul Kirby

    Organizations collect data from many sources, transforming it into a common format and context and loading it into one or more databases for insight and action, ultimately with a view toward better...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Customer Insights Services Providers, Q4 2015

    How 11 Vendors Compare Against Two Buying Scenarios
    November 10, 2015 | Shar VanBoskirk

    We identified 11 significant customer insights (CI) services providers — Acxiom, Ansira, Epsilon, Experian Marketing Services, Harte Hanks, Merkle, Precision Dialogue, Rapp, Targetbase,...

  • For Security & Risk Professionals

    Report

    Report Mitigate Risks In The Customer's Journey

    How To Create And Execute A Customer-Focused Risk Framework
    November 24, 2014 | Renee Murphy

    Risk professionals cannot help businesses succeed without a clear strategy to win, serve, and retain customers. With countless delivery channels and untapped target customers, companies find...

  • For Customer Experience Professionals

    Report

    Report PHRs: From Evolution To Revolution

    A Health Plan Guide To Navigating The Personal Health Record Market
    November 14, 2007 | Elizabeth Boehm

    Health plans, driven by employer demand and expectations of improved member satisfaction and reduced medical costs, are investing in payer-based personal health records. But consumers have not...

  • For CIO Professionals

    Report

    Report Case Study: How Telenor Jumped To The Big League

    A Model Lesson In Strategy Implementation
    December 1, 2008 | Mike Cansfield

    Over the past seven years, Telenor — the incumbent telco in Norway — has transformed itself from a small operator with limited opportunities in a tiny country into a major global...

  • For CIO Professionals

    Report

    Report The Tier One Middleware Vendors

    A SWOT Analysis Of The Leading Business Process Platform Vendors: IBM, Microsoft, Oracle, And SAP
    September 4, 2009 | Stefan Ried, Ph.D.

    The four largest traditional software vendors — IBM, Microsoft, Oracle, and SAP — compete around business process platform software. This broader software segment covers all the...

  • For B2C Marketing Professionals

    Report

    Report There Is No Internet Of Things — Yet

    October 17, 2013 | Sarah Rotman Epps

    Sensor-embedded objects — the endpoints that compose the so-called "Internet of Things" — present marketers with the opportunity to learn more about their customers and the way they use...

  • For B2C Marketing Professionals

    Report

    Report Engage Conversationalists Using The POST Framework

    How To Create Social Media Strategies For Your Conversationalist Customers
    June 16, 2010 | Augie Ray

    With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks —...

  • For Application Development & Delivery Professionals

    Report

    Report Death To The BI Data Silo? Not So Fast

    February 15, 2007 | J. Paul Kirby

    The infamous data silos used for business intelligence (BI) that isolate different business domains and obstruct innovation often deserve their pariah reputation — but not always. The right...

  • For Infrastructure & Operations Professionals

    Report

    Report Vendor Landscape: Software-Defined Data Centers

    The SDDC Is Still A Work In Progress, But Progress Is Swift
    September 1, 2016 | Robert Stroud, Richard Fichera

    To meet needs arising from the unprecedented acceleration of the digital business, infrastructure and operations (I&O) professionals are shifting their attention from physical infrastructure to...

  • For Application Development & Delivery Professionals

    Report

    Report Agile Experts Focus On Downstream Delivery

    The 2015 State Of Agile Development: Agile Experts Have Valuable Lessons To Share In How They Apply DevOps
    October 5, 2015 | Diego Lo Giudice

    There is no doubt that Agile is fueling all major software innovations in all global markets. Agile techniques create more value for the business, and faster, than traditional methods. But you...

  • For B2B Marketing Professionals

    Report

    Report Brief: Marketo Goes Private

    To Create A New Marketing Automation Platform Or To Take A Break From Wall Street?
    June 6, 2016 | Lori Wizdo

    On May 31, 2016, Marketo announced that it had entered into a definitive agreement to be acquired by Vista Equity Partners (Vista) for $1.79 billion in a stock for cash deal. In this brief, we...

  • For Enterprise Architecture Professionals

    Report

    Report Assess Your Readiness For Strategic Portfolio Management

    Assessment: The Strategic Portfolio Management Playbook
    February 17, 2017 | Margo Visitacion

    Strategic portfolio management (SPM) practices enable an organization to select and execute on investments necessary to embrace a customer-obsessed operating model. This report and assessment tool...

  • For Infrastructure & Operations Professionals

    Report

    Report Key I&O Technology Trends To Watch In 2014, Part 3

    Build Capabilities Around Hybrid Cloud Orchestration And Open Standards To Harness The Cloud
    June 13, 2014 | Sudhanshu Bhandari

    To accelerate business growth, infrastructure and operations (I&O) professionals in Asia Pacific (AP) must understand and ultimately master four key I&O-related trends: 1) Continually consolidate...

  • For Application Development & Delivery Professionals

    Report

    Report Case Study: Just Group Implements Transparent Allocation And Replenishment

    October 16, 2007 | George Lawrie

    Retailers can use demand management to maintain a lead even in fragmented markets with limited barriers to entry. We spoke with Just Group leaders to find out how judicious use of demand profiling,...

  • For Customer Experience Professionals

    Report

    Report Interactive Agencies That Can Help With Persona Projects

    Eighteen Vendors With Significant Persona Creation Experience Report Research And Industry Expertise Details
    November 14, 2007 | Moira Dorsey

    A survey of interactive design agencies uncovered 18 firms that have significant experience creating personas and conducting persona research. The agencies are using diverse research methodologies...

  • For CIO Professionals

    Report

    Report M&A Activity In The Current Downturn Reshapes The Software And Services Markets

    A Review Of M&A In The Software And Services Markets, H1 2009
    October 13, 2009 | Daniel Krauss

    Although mergers and acquisitions (M&A) activity in the tech industry in absolute numbers declined in H1 2009, the deals coming through in the current period are likely to fundamentally transform...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report What Morgan Stanley Smith Barney Must Do Now

    The Combined Firm Needs Better Electronic Channels For Advisors And Clients And Needs To Abandon The "House Brand" Financial Supermarket Model
    January 30, 2009 | Bill Doyle

    To succeed with today's investors, Morgan Stanley Smith Barney will need more than an advisor army; it must do a better job for clients. Today's clients — and their advisors — need...

  • For CIO Professionals

    Report

    Report Market Overview: Video Platforms For The Enterprise

    April 11, 2011 | Matthew Brown

    Companies are using streaming video — live and on-demand — to enhance marketing, training, and business communications with internal and external audiences. The market for video...

  • For Application Development & Delivery Professionals

    Report

    Report Developers Beware: Google's Mobile-Friendly Search Will Bury Your Mobile-Unfriendly Sites

    Don't Let This Good Crisis Go To Waste — Use It To Drive Your Mobile Mind Shift
    April 21, 2015 | Mark Grannan, Ted Schadler

    On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results....

  • For Security & Risk Professionals

    Report

    Report Japan SaaS Market Forecast And Update: 2009 To 2014 Data Tables

    May 1, 2010 | Masami Kashiwagi

    These are the data tables for the report, Japan SaaS Market Forecast And Update: 2009 To 2014." The report provides an overview of software-as-a-service (SaaS) in order to enable vendor strategists...

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