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  • For Security & Risk Professionals

    Report

    Report Brief: Endpoint Security Innovation Is Intensifying

    The Time Is Now To Protect Your Digital Workforce With A Reinvigorated Endpoint Security Strategy
    September 18, 2015 | Rick Holland, Chris Sherman

    For your employees to do their very best work, they need access to a wide range of business applications and sensitive information — often from whatever endpoint device they deem appropriate....

  • For B2C Marketing Professionals

    Report

    Report VML Offers Strong Strategic Services But Lacks Social Computing Depth

    December 4, 2007 | Brian Haven

    As a midsize agency with a strong ability to grasp business objectives, VML is a good choice for companies with complex business objectives that require established interactive marketing solutions....

  • For Customer Experience Professionals

    Report

    Report Key Takeaways From Forrester's 2013 Customer Experience Forum: Engage Employees

    September 24, 2013 | Amelia Sizemore, John Dalton

    At Forrester's Forum For Customer Experience Professionals East, speakers presented best practices and case studies detailing how to boost customer experience to the next level. While they shared...

  • For Application Development & Delivery Professionals

    Report

    Report Prescriptive Analytics: The Black Belt Of Digital Decisions

    Build The Last Mile Of Insights-To-Action To Finally Get Value From Investments In Data And Analytics
    January 10, 2017 | Mike Gualtieri

    Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn't that what all analytics should be about? We heartily say "yes" — if...

  • For B2C Marketing Professionals

    Report

    Report Avenue A | Razorfish Leads In All Things Digital

    The Forrester Wave™ Agency Summary, Q4 2007
    December 4, 2007 | Brian Haven

    One of the largest agencies in this evaluation, Avenue A | Razorfish provides a strong offering for interactive marketing services. The agency's strengths lie in its quantitative and qualitative...

  • For Application Development & Delivery Professionals

    Report

    Report Mitigate CRM Risks With Sound Deployment Practices

    Processes: The CRM Playbook
    February 18, 2016 | Kate Leggett

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology projects. Customer...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: WLAN Infrastructure, Q2 2007

    Cisco Leads, ProCurve And Pure-Play Vendors Follow Closely
    April 4, 2007 | Chris Silva

    Forrester evaluated leading wireless local area network (WLAN) infrastructure vendors across 54 criteria and found that Cisco Systems maintained WLAN leadership due to its broad range of hardware...

  • For B2C Marketing Professionals

    Report

    Report Critical Mass Masters Web Sites But Lacks Broader Interactive Marketing Expertise

    The Forrester Wave™ Agency Summary, Q4 2007
    December 4, 2007 | Brian Haven

    As the agency with the smallest employee base in this evaluation, Critical Mass provides solid interactive marketing services on Web site initiatives. As a result, Critical Mass is a strong fit for...

  • For Enterprise Architecture Professionals

    Report

    Report Choosing The Best Fit Finance Transformation Providers For Your Enterprise

    February 13, 2009 | Paul D. Hamerman

    A successful finance transformation provides a framework to improve finance functions and business efficiency but also overall enterprise performance. Even though enterprises must take ownership of...

  • For B2C Marketing Professionals

    Report

    Report European Paid Content And Online Activity Forecast, 2009 To 2014

    Two-Thirds Of European Internet Users Will Be Watching Online Video By 2014
    October 8, 2009 | Nick Thomas

    Western European Internet users have embraced the Web as a place to read news, play games, listen to music, and, especially, watch video. Consumption of all these will continue to rise, but most...

  • For Application Development & Delivery Professionals

    Report

    Report Refocus The Digital Experience Technology Investment Discussion

    July 21, 2014 | Stephen Powers

    As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means...

  • For B2C Marketing Professionals

    Report

    Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

    July 9, 2010 | Mark Mulligan

    Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

  • For Security & Risk Professionals

    Report

    Report Compliance Optimization: Defining The Right Level Of Control

    February 1, 2007 | Michael Rasmussen

    In a scramble to be "compliant," firms have implemented controls with little thought to their impact on the business. In the rush to fill out checklists from regulators or auditors, compliance...

  • For Application Development & Delivery Professionals

    Report

    Report Corporate Recruiters Add Recruitment Marketing And Supportive Technologies To Their Toolkits

    July 16, 2015 | Claire Schooley

    Traditionally, the corporate talent acquisition or recruiting process has focused on the internal activities of moving job seekers from the role of candidate to the role of employee. Today's...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Data Management Platforms, Q4 2015

    The Data Management Platforms That Matter Most And How They Stack Up
    November 10, 2015 | Susan Bidel, Richard Joyce

    In our 66-criteria evaluation of data management platforms (DMPs), we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider...

  • For Enterprise Architecture Professionals

    Report

    Report Aetna's EA Organization Uses Capability Maps To Connect Business Strategies

    A Profile Of One Of The Winners Of The InfoWorld/Forrester Enterprise Architecture Award
    April 18, 2011 | Henry Peyret

    EA organizations often toil out of the limelight, working with their firms to improve business-IT alignment, rationalize the application portfolio, and guide technology use. Forrester teamed up...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: The New Economics Of Experimentation

    Sprint Uses Digital Experimentation To Drive Rapid, Customer-Centric Innovation
    August 17, 2015 | Clay Richardson

    Corporate leaders all agree that to excel in the digital economy, innovation must come from every nook and cranny of the enterprise. To deliver on this innovation imperative, enterprise...

  • For CIO Professionals

    Report

    Report Top Enterprise Web 2.0 Predictions For 2008

    January 25, 2008 | G. Oliver Young

    The enterprise Web 2.0 market, which includes the deployment of tools like blogs, wikis, and social networking within the enterprise, was a growing force in enterprise software in 2007. While the...

  • For B2C Marketing Professionals

    Report

    Report imc2 Works Best For Established, Rather Than Emerging, Interactive Campaigns

    The Forrester Wave™ Agency Summary, Q4 2007
    December 4, 2007 | Brian Haven

    As one of the smaller agencies in this evaluation, imc2 has a well-rounded offering of established interactive marketing services. The agency's strongest capabilities are in implementing Web sites,...

  • For B2C Marketing Professionals

    Report

    Report How Digital Consumption Is Reinventing The Media Industry

    How The Forrester Content Strategy Review Can Help
    May 1, 2009 | Nick Thomas

    The media industry is in the middle of a revolution, and it's tough out there. As content and consumption become increasingly digital, old business models based on tightly controlling the...

  • For B2C Marketing Professionals

    Report

    Report Media Trends: Time Spent On The Internet Continues To Grow

    March 18, 2009 | Bobby Tulsiani

    Driven by the increasing availability of broadband, shift toward digital media, and prevalence of multitasking, time spent on the Internet continues to grow. However, all hours on the Internet are...

  • For Enterprise Architecture Professionals

    Report

    Report Updated Q2 2011: Assess Your Enterprise Agility

    Agree On Agility Objectives With Business Units
    April 14, 2011 | Henry Peyret

    Since Forrester published the original version of this report in 2007, few firms have adopted a strict definition of agility. Given the recent uncertainty, CEOs are talking even more about agility,...

  • For CIO Professionals

    Report

    Report Pakistan Telecom IT Market: Quick Take

    April 17, 2009 | Sameer Bhatnagar

    This document provides vendor strategists with an overview of the dynamics of the IT in telecom market in Pakistan based on desk research and interviews with several leading telecommunications...

  • For Security & Risk Professionals

    Report

    Report Quick Take: IBM Buys Trusteer And, With It, Better, More-Intelligent Data-Centric Security

    Prospects Are Good For This Acquisition, Which Matches Complementary Strengths
    August 16, 2013 | Tyler Shields, Rick Holland

    On August 15, 2013, IBM announced its acquisition, for an undisclosed sum, of Trusteer, a fraud protection and cybersecurity firm focused primarily on providing services to banking customers. With...

  • For B2C Marketing Professionals

    Report

    Report Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe
    July 7, 2010 | Ian Fogg

    Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

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