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  • For B2C Marketing Professionals

    Report

    Report Understanding How US Consumers Buy Mobile

    Except For A Fickle Minority, Service And Value Far Outweigh Devices As Drivers For Switching
    January 28, 2009 | Charles S. Golvin

    With cellular service saturation looming on the horizon — more than nine out of 10 US online consumers own a mobile phone today — mobile operators have shifted their focus to subscriber...

  • For Security & Risk Professionals

    Report

    Report Understand The State Of Network Security: 2015 To 2016

    Benchmarks: The Security Architecture And Operations Playbook
    December 23, 2015 | Kelley Mak, Heidi Shey

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2015 to...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2008

    A Generational Analysis Of The North American Benchmark Survey
    July 21, 2008 | Charles S. Golvin, Ted Schadler

    This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology...

  • For Enterprise Architecture Professionals

    Report

    Report Understanding The Methods And Techniques For CX-Driven Transformation

    October 18, 2013 | Derek Miers

    Companies that set out to transform the customer experience (CX) they deliver need to redesign their firms from the outside-in — starting with the experience they want customers to have and...

  • For CIO Professionals

    Report

    Report Best Practices: Implementing Online Chat

    March 9, 2009 | Chip Gliedman

    As companies move to improve their online customer experience, many more are using text-based chat to better engage visitors to their site. But the customer service organization, in conjunction...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise File Sync And Share Platforms, Cloud Solutions, Q1 2016

    The Nine Providers That Matter Most And How They Stack Up
    March 10, 2016 | Cheryl McKinnon

    In our 40-criteria evaluation of enterprise file sync and share (EFSS) cloud providers, we identified the nine most significant ones — Box, Dropbox, Google, Huddle, IBM, Intralinks, Microsoft,...

  • For CIO Professionals

    Report

    Report Predictions 2009: ePurchasing Market

    Growth Slows Both Overall And For eProcurement But Is Strong In Other Areas
    March 26, 2009 | Andrew Bartels

    The ePurchasing market — software solutions for eProcurement, eSourcing, contract life-cycle management (CLM), automated spend analysis, accounts payable electronic invoice presentment and...

  • For CIO Professionals

    Report

    Report Five Steps To Transform An IT Organization

    Tips And Techniques From Top Consulting Firms And IT Shops
    August 21, 2009 | Marc Cecere

    Transforming an IT organization typically requires dramatic changes to processes, structure, governance, and culture. To determine how best to do this, Forrester reviewed the results of several...

  • For B2C Marketing Professionals

    Report

    Report Social Technology Strategies For "Boring" Consumer Brands

    To Create Borrowed Relevance, Get Customers Talking About Their Problems
    March 24, 2009 | Josh Bernoff

    Even if your brand isn't Apple or Nike, you can still benefit from the surge in social technology. The trick is "borrowed relevance" — creating an application that's about your customers'...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Right And Wrong Reasons To Work With Tier Two Offshore Providers

    The Right Selection Of Tier Two Specialists Is Key To Higher Value
    August 17, 2010 | Sudin Apte

    As companies focus on deriving more business value from their IT services suppliers, they find that specialists often provide niche, deep domain capability and flexibility that is tough to find in...

  • For Enterprise Architecture Professionals

    Report

    Report The Future Of Enterprise Applications

    Will Emerging Dynamic Business Apps End The Reign Of Packaged Apps?
    December 21, 2007 | Sharyn Leaver

    The $103 billion enterprise applications market has experienced massive consolidation over the past few years and has delivered moderate innovation and revenue growth. Meanwhile, globalization,...

  • For Customer Insights Professionals

    Report

    Report Navigating The Customer Lifetime Value Conundrum

    A Decision-Making Framework For Lifetime Value Analysis
    June 3, 2011 | Srividya Sridharan

    Customer lifetime value (CLV), a forward-looking indicator of customer profitability, became common parlance as relationship marketing gained momentum. However, calculating CLV remains a...

  • For B2C Marketing Professionals

    Report

    Report Home-Based Businesses Represent A Great Opportunity For PC-Related Products

    Target HBBs As A Special Subsegment Of The Consumer Market
    July 28, 2008 | J. P. Gownder

    Consumer product strategists in the PC market — PCs, PC peripherals, and software — are missing out on a fertile market opportunity: the home-based business (HBB) segment. Long ignored...

  • For B2C Marketing Professionals

    Report

    Report Benchmark 2008: Mobile Is Everywhere

    North American Consumer Technographics
    July 21, 2008 | Charles S. Golvin

    Cell phones are seemingly ubiquitous in North America today. Consumers in four out of five homes have a mobile phone, and the number jumps to 91% among households headed by a Gen Yer. The vast...

  • For CIO Professionals

    Report

    Report Best Practices In IT Financial Management

    The Foundation For Running IT Like A Business
    November 6, 2009 | Craig Symons

    In a recent Forrester survey of 84 enterprise IT decision-makers, only 52% said that they have a formal IT chargeback process in place. It is difficult to run IT like a business when the product...

  • For Enterprise Architecture Professionals

    Report

    Report The Enterprise Architecture Books Being Read By Enterprise Architects

    April 7, 2009 | Henry Peyret

    We surveyed 180 enterprise architects about which books on enterprise architecture (EA) they have read for professional development. They responded with both recently published books such as...

  • For Customer Experience Professionals

    Report

    Report Want Loyalty? Improve Your Call Center Customer Experience

    Call Center Satisfaction Ties To Loyalty Across 11 Industries
    May 13, 2011 | Kerry Bodine

    Call center satisfaction correlates with three loyalty metrics: consumers' willingness to repurchase, reluctance to switch, and likelihood to recommend. Call satisfaction also correlates highly...

  • For CMO Professionals

    Report

    Report Brief: Measuring Hyperadoption

    Adoption Readiness Is Five Times Higher Today Than A Decade Ago
    February 17, 2016 | James L. McQuivey

    We live in an age of consumer hyperadoption, a period defined by the rapid and unprecedented uptake of new devices and experiences. To measure the rise of hyperadoption, Forrester examined its...

  • For CIO Professionals

    Report

    Report The Small Business Of Small Business Servers

    July 9, 2008 | John Brand

    In spite of new and/or continuing investment by major IT vendors such as IBM/Lotus and Microsoft, Hydrasight believes that small and medium businesses in Asia Pacific are increasingly looking to...

  • For Security & Risk Professionals

    Report

    Report Brokered Cloud Identity Is Scaling New Heights

    Identity Hub Solutions Ease Integration Pain And Offer Flexibility
    October 16, 2013 | Eve Maler

    We're moving fast into a world of loosely coupled, cloud-based data centers. Cloud infrastructure models complicate the identity and access management (IAM) landscape — and represent...

  • For Application Development & Delivery Professionals

    Report

    Report WebSphere 7 Reaffirms IBM's Java Platform Lead

    New Reliability And Integration Features Will Simplify Stack Management
    January 21, 2011 | John R. Rymer

    With the seventh generation of its WebSphere software, IBM redefines the state of the art in Java platforms. The WebSphere 7 product family provides application development and delivery pros with...

  • For Enterprise Architecture Professionals

    Report

    Report Measuring And Aligning Business Performance

    Are You Ready To Take Business Results To The Next Level?
    April 2, 2008 | Paul D. Hamerman

    Today's concerns about a weakening economy might serve as a wake-up call for companies and government organizations to be more focused on monitoring business results and taking appropriate actions...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Sell Healthcare Consumerism

    And Overcome The Perceptions That Hold Back CDHPs
    May 3, 2007 | Julie Snyder

    Employers and health plans pushing healthcare consumerism expect that involving individual consumers in healthcare decisions will result in healthier members and reduced costs. But consumer-driven...

  • For B2C Marketing Professionals

    Report

    Report Make Content Partnerships Work For Your Brand

    Link Content Partnerships With Key Elements Of Your Brand Strategy To Drive Results
    August 22, 2013 | James McDavid

    Partnerships with media organizations can play a key role in helping brands plan and execute their content marketing strategies. Media organizations can give marketers access to audiences they may...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: Major Players Are Targeting The Chinese Cloud Market For Core Business Apps

    March 11, 2014 | Charlie Dai

    From early 2013 through January 2014, several major global and Chinese players in the mission-critical enterprise application software market — such as Infor, Kingdee, SAP, and Yonyou —...

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