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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Seize A Window Of Opportunity In Patent Reform Now

    Don't Let Patent Trolls Hamper Your Digital Retailing Innovation Efforts
    May 5, 2015 | Sucharita Mulpuru

    Virtually all eBusiness and channel strategy professionals face a significantly increased volume of patent litigation due to the issuance of many more loose patents since the 1990s and from the...

  • For Application Development & Delivery Professionals

    Report

    Report Business Intelligence In The Not-Too-Distant Future — More Automated, Pervasive, Actionable

    Vision: The Business Intelligence Playbook
    March 1, 2016 | Boris Evelson

    Today's business intelligence (BI) applications cost too much and take too long to develop and deploy. In the next two to five years, only the enterprises that can react swiftly to new and...

  • For CMO Professionals

    Report

    Report Benchmark 2007: Television

    Most Households Get Their TV Digitally
    September 21, 2007 | James L. McQuivey

    Television is a universal medium. Nearly everybody watches it, regardless of income and experience with technology. However, television is getting increasingly high-tech, allowing Early Adopters to...

  • For Application Development & Delivery Professionals

    Report

    Report Learn How To Embrace Lightweight ESBs

    Lightweight ESBs Should Be An Option Within Your SOA Strategy
    September 12, 2007 | Larry Fulton, Mike Gilpin

    Enterprise service buses (ESBs) come in a wide range of shapes and sizes, and some are so loaded with capabilities that they can take months to fully implement. Such complexity is one reason why...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Big Data Text Analytics Platforms, Q2 2016

    The 10 Providers That Matter Most And How They Stack Up
    May 9, 2016 | Boris Evelson

    In our 20-criteria evaluation of big data text analytics platforms providers, we identified the 10 most significant ones — Attivio, Cambridge Semantics, Clarabridge, Digital Reasoning, Expert...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Cognitive Search Is Ready To Rev Up Your Enterprise's IQ

    Enterprise Search Has Evolved Into Something Delightfully Different
    May 2, 2016 | Rowan Curran, Mike Gualtieri

    Keyword search is obsolete. Cognitive search is the new watchword. We've gone far beyond the traditional search box with a simple list of results to cognitive search. That means less searching and...

  • For Infrastructure & Operations Professionals

    Report

    Report Mobile Evolution: Moving Toward An All-Wireless Enterprise

    September 19, 2007 | Chris Silva

    Enterprise mobility is an area of much interest and great uncertainty. Thirty-two percent of enterprise respondents to Forrester's Business Data Services Enterprise Network And Telecommunications...

  • For Sourcing & Vendor Management Professionals

    Report

    Report A Stepwise Approach To Overcome Independent Testing Services Relationship Challenges

    October 23, 2008 | Bill Martorelli

    Much of the recent growth in outsourced application services has been fueled by customers engaging independent testing services where the development provider is separate from the provider...

  • For Application Development & Delivery Professionals

    Report

    Report The New Generation Of Embedded BI Will Close The Insights-To-Action Gap

    Practical Steps To Embed Business Intelligence In Enterprise Applications
    April 11, 2017 | Boris Evelson, John R. Rymer

    AD&D leaders have always recognized that business intelligence (BI) is most valuable when it is pervasive, contextual, and actionable. A new generation of embedded BI technologies gives AD&D pros...

  • For CIO Professionals

    Report

    Report Brief: Enterprise Software Giants Embrace The Internet Of Things

    But They Won't Be Ready To Meet CIOs' Needs In 2015, So CIOs Still Need Specialist IoT Software Platforms
    May 14, 2015 | Frank E. Gillett

    The Internet of Things (IoT) holds great potential for transforming customer experiences and improving business operations. In our recent IoT software platforms report, we touched on the...

  • For B2C Marketing Professionals

    Report

    Report Advance Through The Stages Of Mobile Maturity

    Road Map: The Mobile Marketing Playbook
    March 23, 2016 | Jennifer Wise

    This report provides a road map for B2C marketers who are responsible for mobile marketing. As consumer mobile adoption balloons and hardware, software, and interfaces evolve, marketers must keep...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Hosted Private Cloud Solutions, Q4 2014

    November 12, 2014 | Lauren E. Nelson

    This emerging market Forrester Wave™ report focuses on hosted private cloud solutions. In our 25-criteria evaluation, we identified the 16 most significant providers — AT&T, Blue Box,...

  • For Security & Risk Professionals

    Report

    Report Ernst & Young Is A Strong Performer In Security Consulting With Broad Implementation Skills

    The Forrester Wave™ Vendor Summary, Q3 2007
    September 25, 2007 | Khalid Kark, Christopher McClean

    The number of Ernst & Young (E&Y) consultants dedicated specifically to information security is relatively low compared with competitors of similar size. Much of this practice stems from its audit...

  • For Security & Risk Professionals

    Report

    Report Defining IT GRC

    December 4, 2007 | Marc Othersen, Khalid Kark

    IT governance, IT risk management, and IT compliance are three distinct disciplines that in the past have existed in silos within organizations. Today, many organizations no longer see these...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Navigating The Virtual Managed Hosting Solutions Landscape

    January 13, 2009 | Bill Martorelli

    Virtual managed hosting solutions have been available for more than five years, although their impact has been muted given enterprise customers' preference for dedicated infrastructure solutions....

  • For Application Development & Delivery Professionals

    Report

    Report Six Steps To Negotiating A Better BI Deal

    Use Forrester's Approach To Help You Get More For Your Money
    November 14, 2011 | Boris Evelson

    Many business intelligence (BI) vendors do not publish list prices. Some do not even provide list prices under NDA to their customers and prospects. Plus, BI pricing and licensing models differ...

  • For Application Development & Delivery Professionals

    Report

    Report Augment DevOps With NoOps

    DevOps Is Good, But Cloud Computing Will Usher In NoOps
    April 26, 2011 | Mike Gualtieri, Glenn O'Donnell

    Development + operations = DevOps. DevOps denotes better communication and collaboration between application development professionals and infrastructure and operations (I&O) professionals. DevOps...

  • For B2C Marketing Professionals

    Report

    Report Maturing Your Interactive Marketing Organization

    Start With The Organizational Model That Fits Your Business
    May 1, 2007 | Shar VanBoskirk

    Interactive marketing is finally gaining executive attention. But, while budgets and expectations for interactive marketing programs are on the rise, supporting organizational structures are ad hoc...

  • For Infrastructure & Operations Professionals

    Report

    Report Five Seismic Forces Reshuffle The Workforce Vendor Ecosystem

    2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Understanding SaaS Systems Integrator Options

    With SaaS' Growing Complexity, Systems Integrators Become Key
    January 5, 2010 | Liz Herbert

    SaaS solutions are entering a new phase in their evolution, one in which companies view them as a strategic part of the software landscape and as increasingly pervasive across most application...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: E-Signature Transactions Topped 210 Million In 2014

    Transaction Volume Will Exceed 700 Million By 2017
    May 19, 2015 | Craig Le Clair

    Using a pen to sign a physical receipt or contract is fast becoming obsolete. Enterprises' efforts to digitize transactional processes are driving the transition to electronic signatures, an...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Online-Influenced Sales Exceed Direct Sales In Financial Services

    How The Internet Influences Sales In Other Channels
    November 20, 2009 | Brad Strothkamp

    In 2008, the majority of US online adults who researched a financial product did so online, and the majority of those online researchers applied in a channel other than the Web. These cross-channel...

  • For Application Development & Delivery Professionals

    Report

    Report Quick Take: Microsoft Attracts Developers Through Choice, Scale, And Imagination

    Developer conferences are among the hottest technology events these days, selling out in days if not hours. Developers willingly queue up to get the latest information on core platform technologies...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Is Your Site Ready For The Holidays?

    Tactics To Ensure A Successful Online Holiday Season
    October 21, 2011 | Peter Sheldon

    The stakes do not get any higher for retail eBusiness professionals than during the holiday season. For many retailers, margins from Q4 revenue alone will make or break their annual goals, and...

  • For B2C Marketing Professionals

    Report

    Report Automation Helps Marketers Scale Organic Search

    February 22, 2011 | Shar VanBoskirk

    Marketers can now use standalone technologies to automate the SEO audits, prioritize SEO tactics, and measure results — efforts that have been available primarily through services engagements...

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